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name: writing-product-descriptions description: Creates compelling product copy for e-commerce listings. Use when the user asks about product descriptions, e-commerce copy, product pages, marketplace listings, or converting features to benefits.

Product Description Writer

When to use this skill

• User asks to write product descriptions
• User needs e-commerce listing copy
• User wants to improve product pages
• User mentions Amazon, Shopify, or Etsy listings
• User needs features converted to benefits

Workflow

• Identify product and platform
• Extract key features
• Convert features to benefits
• Write headline and hook
• Create full description
• Add bullet points and specs

Instructions

Step 1: Gather Product Information

Required inputs:

Step 2: Platform Requirements

Step 3: Feature-to-Benefit Conversion

Conversion formula:

CopyFeature → So what? → Benefit → Emotional payoff

Examples:

Benefit categories:

Step 4: Headline Formulas

Title templates:

Power words for titles:

Step 5: Description Structures

Short description (50-100 words):

Copy[Hook: Problem or desire]
[Solution: What the product does]
[Key benefit 1]
[Key benefit 2]
[Call to action]

Example:

CopyTired of tangled cables ruining your desk setup? The Acme Cable Manager
keeps every cord organized and within reach. Mounts in seconds with no
tools required. Holds up to 8 cables of any size. Finally, a workspace
you're proud to show on video calls. Order now and get a free cable
tie pack included.

Medium description (100-200 words):

Copy## [Headline with key benefit]

[Opening hook: 1-2 sentences addressing pain point or desire]

[Product introduction: What it is and what makes it special]

**Why customers love it:**

- [Benefit 1 with specific detail]
- [Benefit 2 with specific detail]
- [Benefit 3 with specific detail]

[Social proof or credibility: reviews, awards, certifications]

[Call to action with urgency or bonus]

Long description (200-500 words):

Copy## [Headline]

[Hook paragraph: Paint the problem or aspiration]

### [Benefit-focused subhead 1]

[Expand on benefit with features that support it]

### [Benefit-focused subhead 2]

[Expand on benefit with features that support it]

### [Benefit-focused subhead 3]

[Expand on benefit with features that support it]

### What's Included

- [Item 1]
- [Item 2]
- [Item 3]

### Specifications

[Technical details table]

### Why [Brand]?

[Brand story, values, guarantee]

[Final CTA]

Step 6: Bullet Point Best Practices

Amazon-style bullets:

Copy✓ [BENEFIT IN CAPS] - Explanation with feature support (Outcome)

Examples:

Copy✓ ALL-DAY COMFORT - Memory foam insole molds to your foot shape,
reducing fatigue even after 12 hours on your feet

✓ WATERPROOF PROTECTION - Sealed seams and water-resistant leather
keep feet dry in rain, snow, or puddles

✓ SLIP-RESISTANT SOLE - Oil and slip-resistant outsole meets ASTM
safety standards for workplace environments

✓ EASY ON, EASY OFF - Side zipper design lets you get in and out
in seconds without untying laces

✓ BUILT TO LAST - Reinforced toe cap and double-stitched seams
backed by our 2-year warranty

Bullet formula:

Copy[BENEFIT] - [Supporting feature] + [Outcome/Proof]

Step 7: Sensory and Emotional Language

Sensory words by category:

Emotional triggers:

Step 8: SEO Integration

Keyword placement:

Avoid:

• Keyword stuffing
• Competitor brand names
• Unverifiable claims ("best in the world")
• ALL CAPS in body copy

Step 9: Social Proof Integration

Trust elements to include:

Copy- "Rated 4.8/5 by 2,000+ customers"
- "As seen in [Publication]"
- "Winner of [Award]"
- "Used by [Notable brand/person]"
- "100% satisfaction guarantee"
- "Free returns within 30 days"
- "[Certification] certified"

Output Format

Copy## Product Description: [Product Name]

**Platform:** [Target platform]
**Category:** [Product category]
**Target audience:** [Who this is for]

---

### Title

[Optimized product title]

### Short Description

[50-100 word description]

### Bullet Points

- [Bullet 1]
- [Bullet 2]
- [Bullet 3]
- [Bullet 4]
- [Bullet 5]

### Full Description

[Complete product description]

### Specifications

| Spec     | Value   |
| -------- | ------- |
| [Spec 1] | [Value] |
| [Spec 2] | [Value] |

### SEO Keywords

Primary: [keyword]
Secondary: [keyword], [keyword]
Long-tail: [phrase], [phrase]

Validation

Before completing:

• Features converted to benefits
• Platform character limits respected
• Primary keyword in title
• Sensory/emotional language used
• Social proof included where available
• Clear call to action
• Specs and dimensions provided
• No competitor brand mentions

Error Handling

• No product details: Ask for features, materials, dimensions, and target audience.
• No platform specified: Default to Shopify format, note platform-specific limits.
• Features only, no benefits: Apply "so what?" test to every feature.
• Too generic: Add specific numbers, comparisons, or use cases.
• Missing USP: Ask what makes this product different from alternatives.

Resources

• Amazon Style Guide - Amazon listing requirements
• Etsy Seller Handbook - Etsy best practices
• Hemingway Editor - Readability check
• CoSchedule Headline Analyzer - Title scoring