---

name: writing-landing-page-copy description: Creates high-converting landing page sections with headlines, CTAs, and social proof. Use when the user asks about landing pages, conversion copy, sales pages, hero sections, or above-the-fold content.

Landing Page Copy Generator

When to use this skill

• User asks to write landing page copy
• User needs hero section content
• User wants high-converting headlines
• User mentions sales pages or opt-in pages
• User needs CTA optimization

Workflow

• Identify page goal and audience
• Write headline variants
• Create hero section
• Build page sections
• Add social proof elements
• Optimize CTAs

Instructions

Step 1: Identify Landing Page Type

Step 2: Page Structure by Goal

Lead generation page:

1. Hero (headline + subhead + form)
2. Problem agitation
3. Solution introduction
4. What you'll get (lead magnet preview)
5. Social proof (testimonials or logos)
6. Final CTA

SaaS landing page:

1. Hero (headline + subhead + CTA + visual)
2. Logo bar (social proof)
3. Problem section
4. Features/benefits (3-4 blocks)
5. How it works (3 steps)
6. Testimonials
7. Pricing
8. FAQ
9. Final CTA

Sales page (long-form):

1. Hero (headline + hook)
2. Story/problem
3. Agitation (pain points)
4. Solution reveal
5. Benefits (detailed)
6. Features
7. Social proof (heavy)
8. Bonuses
9. Pricing + guarantee
10. Objection handling
11. Urgency
12. Final CTA

Step 3: Write Headlines

Use formulas from examples/formulas-reference.md:

• [End result] without [pain point]
• The [adjective] way to [outcome]
• [Do thing] in [timeframe]
• Stop [pain]. Start [pleasure]
• Finally, [solution to common problem]

Step 4: Build Sections

Use templates from examples/section-templates.md:

• Hero section with headline, subhead, CTA, trust indicators
• Problem/agitation section with pain points
• Benefits section with 3 benefit blocks
• How it works (3 steps)
• Social proof (testimonials, logos, stats)
• FAQ for objection handling
• Final CTA with urgency if applicable

Step 5: Optimize CTAs

CTA button patterns:

• Action + benefit: "Get my free guide"
• Immediate value: "Try free for 14 days"
• Remove friction: "No credit card required"
• Personalized: "Start my trial"
• Urgency: "Claim your spot"

Output Format

Copy## Landing Page Copy: [Product/Offer Name]

**Page type:** [Lead gen/Sales/SaaS/etc.]
**Goal:** [Primary conversion action]
**Target audience:** [Who this is for]

---

### Hero Section

[Complete hero with headline, subhead, CTA, trust elements]

### Problem Section

[Pain point identification and agitation]

### Solution/Benefits Section

[3-4 benefit blocks]

### How It Works

[3-step process]

### Social Proof

[Testimonials, logos, stats]

### FAQ

[4-6 objection-handling questions]

### Final CTA

[Closing section with urgency if applicable]

---

### Headline Variants (for A/B testing)

1. [Variant A]
2. [Variant B]
3. [Variant C]

Validation

Before completing:

• Clear value proposition in headline
• Audience-specific language used
• Benefits emphasized over features
• Social proof included
• Single clear CTA per section
• Objections addressed
• Mobile-friendly structure (scannable)
• Urgency is authentic, not manipulative

Error Handling

• No clear offer: Ask what specific action visitors should take.
• No audience defined: Ask who the ideal customer is and their main pain point.
• Features only, no benefits: Convert each feature using "so you can..." framework.
• No social proof: Suggest collecting testimonials, or use "trusted by X users" if applicable.
• Too much text: Simplify to one key message per section; use bullet points.

Resources

• examples/section-templates.md - Full section templates
• examples/formulas-reference.md - Headline and CTA formulas
• Unbounce Landing Page Examples - Inspiration
• GoodUI - Conversion patterns
• CopyHackers - Copywriting education