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name: planning-content-calendars description: Creates strategic content schedules with themes, dates, and publishing cadence. Use when the user asks about content calendars, publishing schedules, content planning, editorial calendars, or content strategy timelines.

Content Calendar Planner

When to use this skill

• User asks to create a content calendar
• User needs a publishing schedule
• User wants to plan content themes
• User mentions editorial planning
• User needs content batching strategy

Workflow

• Define goals and audience
• Establish content pillars
• Set publishing cadence
• Map themes to dates
• Assign content types
• Create the calendar

Instructions

Step 1: Define Planning Parameters

Required inputs:

Step 2: Establish Content Pillars

Content pillar framework:

CopyA content pillar is a core topic that:

- Aligns with your expertise
- Matters to your audience
- Supports business goals
- Can generate 10+ pieces of content

Pillar template:

Example (for a web dev agency):

Step 3: Set Publishing Cadence

Cadence by platform:

Capacity planning:

Copy## Weekly Content Capacity

**Team size:** [X] creators

**Time available:** [X] hours/week for content

**Estimate per content type:**

- Blog post (1,500 words): 4-6 hours
- Social post: 15-30 minutes
- Newsletter: 2-3 hours
- Video (5-10 min): 8-12 hours
- Podcast episode: 4-6 hours

**Sustainable weekly output:**

- [x] blog posts
- [x] social posts
- [x] newsletters
- [x] videos

Step 4: Content Types Mix

Content type categories:

Recommended mix:

Copy## Content Mix Formula

- 40% Educational (value-first)
- 20% Inspirational (engagement)
- 15% Promotional (conversions)
- 15% Entertaining (reach)
- 10% Community (loyalty)

Step 5: Theme Mapping

Monthly theme structure:

Copy## [Month] Theme: [Theme Name]

**Focus area:** [Which pillar this supports]

**Key message:** [One sentence theme summary]

**Content ideas:**

- Blog: [Topic 1], [Topic 2]
- Social: [Angle 1], [Angle 2], [Angle 3]
- Email: [Newsletter theme]
- Video: [Video topic]

**Tie-in dates:**

- [Relevant holiday or event]
- [Industry date or awareness day]
- [Product launch or promotion]

Theme ideas by quarter:

Step 6: Key Dates Calendar

Important dates to consider:

Date mapping template:

Copy## Key Dates: [Month]

| Date   | Event   | Content Opportunity |
| ------ | ------- | ------------------- |
| [Date] | [Event] | [Content idea]      |
| [Date] | [Event] | [Content idea]      |
| [Date] | [Event] | [Content idea]      |

Step 7: Weekly Calendar Template

Weekly content schedule:

Copy## Week of [Date]

| Day | Platform   | Content Type  | Topic     | Status    |
| --- | ---------- | ------------- | --------- | --------- |
| Mon | Blog       | Tutorial      | [Topic]   | Draft     |
| Mon | LinkedIn   | Text post     | [Topic]   | Scheduled |
| Tue | Instagram  | Carousel      | [Topic]   | Idea      |
| Tue | Twitter    | Thread        | [Topic]   | Idea      |
| Wed | Newsletter | Weekly digest | [Topic]   | Draft     |
| Thu | LinkedIn   | Article       | [Topic]   | Idea      |
| Thu | YouTube    | Video         | [Topic]   | Filming   |
| Fri | All social | Engagement    | Community | —         |

Step 8: Monthly Calendar Template

Copy## [Month] Content Calendar

### Week 1: [Theme/Focus]

| Date | Platform | Type | Topic | Pillar | Owner | Status |
| ---- | -------- | ---- | ----- | ------ | ----- | ------ |
| 1    |          |      |       |        |       |        |
| 2    |          |      |       |        |       |        |
| 3    |          |      |       |        |       |        |
| 4    |          |      |       |        |       |        |
| 5    |          |      |       |        |       |        |
| 6    |          |      |       |        |       |        |
| 7    |          |      |       |        |       |        |

### Week 2: [Theme/Focus]

[Same structure]

### Week 3: [Theme/Focus]

[Same structure]

### Week 4: [Theme/Focus]

[Same structure]

---

### Monthly Summary

- Total blog posts: [X]
- Total social posts: [X]
- Total newsletters: [X]
- Total videos: [X]
- Primary pillar focus: [Pillar]
- Key campaign: [Campaign name]

Step 9: Content Batching Strategy

Batching framework:

Batching schedule example:

Copy## Batching Days

**Monday:** Writing day

- Draft blog posts
- Write newsletter copy
- Create social captions

**Tuesday:** Visual day

- Design social graphics
- Create thumbnails
- Edit images

**Wednesday:** Video day

- Film content
- Record podcasts
- Edit videos

**Thursday:** Planning day

- Review analytics
- Adjust strategy
- Plan next week

**Friday:** Engagement day

- Respond to comments
- Community interaction
- Repurpose top content

Step 10: Repurposing Matrix

One piece → multiple formats:

Copy## Repurposing: [Original Content Title]

**Source:** [Blog post / Video / Podcast]

| Platform      | Format      | Angle                  | Status |
| ------------- | ----------- | ---------------------- | ------ |
| LinkedIn      | Text post   | Key takeaway           |        |
| Twitter       | Thread      | Step-by-step breakdown |        |
| Instagram     | Carousel    | Visual summary         |        |
| TikTok        | Short video | Quick tip version      |        |
| Newsletter    | Feature     | Deep dive + extras     |        |
| Pinterest     | Infographic | Visual guide           |        |
| YouTube Short | Clip        | Best 60 seconds        |        |

Repurposing timeline:

CopyDay 0: Publish original blog post
Day 1: LinkedIn post (key insight)
Day 2: Twitter thread (main points)
Day 3: Instagram carousel (visual breakdown)
Day 5: Newsletter feature
Day 7: YouTube video (expanded version)
Day 14: Pinterest infographic
Day 30: Update and reshare

Step 11: Status Tracking

Content status stages:

Tracking template:

Copy## Content Pipeline

### Ideas Backlog

| Topic | Pillar | Type | Priority |
| ----- | ------ | ---- | -------- |
|       |        |      |          |

### In Progress

| Topic | Type | Owner | Status | Due |
| ----- | ---- | ----- | ------ | --- |
|       |      |       |        |     |

### Scheduled

| Topic | Platform | Publish Date | Status |
| ----- | -------- | ------------ | ------ |
|       |          |              |        |

### Published (This Month)

| Topic | Platform | Date | Performance |
| ----- | -------- | ---- | ----------- |
|       |          |      |             |

Output Format

Copy## Content Calendar: [Time Period]

**Period:** [Start date] - [End date]
**Platforms:** [List platforms]
**Goals:** [Primary objectives]

---

### Content Pillars

| Pillar | Description | Ratio |
| ------ | ----------- | ----- |
|        |             |       |

### Publishing Cadence

| Platform | Frequency |
| -------- | --------- |
|          |           |

---

### Monthly Overview

#### [Month 1]

**Theme:** [Monthly theme]
**Key dates:** [Important dates]

[Weekly calendar tables]

#### [Month 2]

[Same structure]

---

### Repurposing Plan

[Repurposing matrix for key content]

### Batching Schedule

[Weekly batching workflow]

Validation

Before completing:

• Content pillars defined (3-5 pillars)
• Publishing cadence is sustainable
• All platforms accounted for
• Key dates mapped
• Monthly themes assigned
• Content types balanced
• Repurposing opportunities identified
• Status tracking system included

Error Handling

• No clear goals: Ask for top 3 content marketing objectives (traffic, leads, engagement).
• Too many platforms: Recommend focusing on 2-3 platforms initially until capacity grows.
• Unsustainable cadence: Reduce frequency or suggest batching and repurposing.
• No team capacity info: Ask how many hours per week available for content creation.
• Missing key dates: Prompt for product launches, company events, and industry dates.

Resources

• CoSchedule - Editorial calendar tool
• Notion Templates - Calendar templates
• Airtable Content Calendar - Database templates
• Google Sheets Calendar Template - Free spreadsheet option
• Days of the Year - Awareness days database