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name: prd-v09-feedback-loop-setup description: > Establish channels and processes for capturing and processing post-launch feedback during PRD v0.9 Go-to-Market. Triggers on requests to set up feedback systems, capture user input, or when user asks "how do we collect feedback?", "feedback loop", "user research", "post-launch feedback", "customer feedback", "NPS", "voice of customer". Outputs CFD- entries specialized for post-launch feedback capture.

Feedback Loop Setup

Position in workflow: v0.9 Launch Metrics → v0.9 Feedback Loop Setup → v1.0 Market Adoption

Purpose

Establish systematic channels for capturing, processing, and acting on post-launch user feedback—closing the loop between user experience and product iteration.

Core Concept: Feedback as Fuel

Feedback is not a task to complete—it is fuel for iteration. Every piece of feedback should flow into the ID graph, informing future CFD-, BR-, FEA-, or RISK- entries. If feedback sits in a spreadsheet, it's not feedback—it's noise.

Feedback Channels

Execution

1. Map feedback touchpoints

   • Where do users already reach out?
   • Where should we actively prompt?
   • What channels from GTM- are active?

2. Design feedback capture

   • In-app widgets (NPS, CSAT, feature requests)
   • Support ticket taxonomy
   • Community moderation workflow
   • Survey schedule and instruments

3. Define processing workflow

   • Who triages incoming feedback?
   • How does it become CFD- entries?
   • What triggers action?

4. Establish feedback → ID flow

   • Feedback → CFD-
   • CFD- → BR-, FEA-, RISK- updates
   • Updates → EPIC- for implementation

5. Set up monitoring

   • Volume metrics
   • Sentiment tracking
   • Response time SLAs

6. Create CFD- entries for post-launch feedback

CFD- Output Template (Post-Launch Feedback)

CopyCFD-XXX: [Feedback Title]
Type: [Support Ticket | Feature Request | Bug Report | NPS Response | Community Post | Survey Response]
Source: [Intercom | Zendesk | Discord | In-App | Email | Twitter]
Date: [When received]
User Segment: [PER-XXX if identifiable]

Verbatim: "[Exact user quote or description]"

Processed:
  Category: [UX | Performance | Feature Gap | Bug | Praise | Confusion]
  Sentiment: [Positive | Neutral | Negative | Frustrated]
  Priority: [Critical | High | Medium | Low]
  Frequency: [One-off | Repeated | Trending]

Impact Assessment:
  Users Affected: [Count or estimate]
  KPI Impact: [KPI-XXX affected if applicable]
  Revenue Risk: [High | Medium | Low | None]

Action:
  Response: [How we responded to user]
  Internal Action: [What we're doing about it]
  Linked IDs: [BR-XXX, FEA-XXX, RISK-XXX created/updated]
  Status: [New | Acknowledged | In Progress | Resolved | Won't Fix]

Resolution:
  Outcome: [What happened]
  Date: [When resolved]
  Follow-up: [Did we close the loop with user?]

Example CFD- entries:

CopyCFD-101: "Can't figure out how to export my data"
Type: Support Ticket
Source: Intercom
Date: 2025-01-15
User Segment: PER-001 (Startup Founder)

Verbatim: "I've been using the tool for a week and I can't find
          any way to export my work. I need to share results with
          my team. Is this possible? If not, this is a dealbreaker."

Processed:
  Category: Feature Gap
  Sentiment: Frustrated
  Priority: High
  Frequency: Repeated (3rd request this week)

Impact Assessment:
  Users Affected: ~50 (based on support volume)
  KPI Impact: KPI-104 (D7 Retention) — export needed for team use case
  Revenue Risk: High — multiple users mentioned "dealbreaker"

Action:
  Response: "Thanks for reaching out! Export is on our roadmap.
             We're prioritizing this for our next release."
  Internal Action: Escalated to product team, added to backlog
  Linked IDs: FEA-025 (Export Feature) created, EPIC-05 updated
  Status: In Progress

Resolution:
  Outcome: FEA-025 shipped in v1.2
  Date: 2025-02-01
  Follow-up: Emailed user with release notes

CopyCFD-102: NPS Detractor Response
Type: NPS Response
Source: In-App Survey
Date: 2025-01-18
User Segment: PER-002 (Team Lead)

Verbatim: "Score: 4. Too slow. Takes forever to load projects
          and I give up waiting half the time."

Processed:
  Category: Performance
  Sentiment: Negative
  Priority: Critical
  Frequency: Trending (NPS dropped 10 points this week)

Impact Assessment:
  Users Affected: ~200 (20% of NPS responses mention speed)
  KPI Impact: KPI-103 (Activation), KPI-104 (Retention)
  Revenue Risk: High — performance is activation blocker

Action:
  Response: N/A (anonymous survey)
  Internal Action: Performance spike investigation started
  Linked IDs: RISK-012 (Performance Degradation) escalated
  Status: In Progress

Resolution:
  Outcome: Database query optimization deployed
  Date: 2025-01-22
  Follow-up: Next NPS cycle will measure improvement

CopyCFD-103: Community Feature Discussion
Type: Community Post
Source: Discord #feature-requests
Date: 2025-01-20
User Segment: Power Users (multiple PER-)

Verbatim: "Thread: 47 messages discussing dark mode.
          Summary: 15 unique users requesting dark mode.
          Top comment: 'I work at night and this is eye-strain city.'"

Processed:
  Category: Feature Gap
  Sentiment: Neutral (constructive)
  Priority: Medium
  Frequency: Repeated (ongoing thread)

Impact Assessment:
  Users Affected: 15+ vocal, likely more silent
  KPI Impact: Minor — nice-to-have, not activation blocker
  Revenue Risk: Low

Action:
  Response: Community manager acknowledged, added to public roadmap
  Internal Action: Added to backlog as P2
  Linked IDs: FEA-030 (Dark Mode) created
  Status: Acknowledged

Resolution:
  Outcome: Pending — scheduled for Q2
  Date: N/A
  Follow-up: Posted on public roadmap

Feedback Collection Methods

In-App Feedback

Survey Cadence

Passive Signals

Feedback Processing Workflow

CopyCAPTURE → TRIAGE → CATEGORIZE → PRIORITIZE → ACTION → CLOSE LOOP

1. CAPTURE
   - All channels → central inbox

2. TRIAGE (Daily)
   - Critical: <4h response
   - High: <24h response
   - Medium/Low: Weekly review

3. CATEGORIZE
   - Apply CFD- template
   - Link to existing IDs

4. PRIORITIZE
   - Frequency × Impact × Revenue Risk
   - Weekly prioritization meeting

5. ACTION
   - Create/update IDs (BR-, FEA-, RISK-)
   - Add to EPIC- backlog
   - Communicate internally

6. CLOSE LOOP
   - Respond to user
   - Update CFD- status
   - Verify resolution

Feedback → ID Flow

Sentiment Monitoring

Track aggregate sentiment over time:

Anti-Patterns

Quality Gates

Before proceeding to v1.0 Market Adoption:

• All feedback channels identified and configured
• In-app feedback widgets deployed
• Support ticket taxonomy defined
• Community monitoring active
• Processing workflow documented and assigned
• Feedback → ID flow established
• Sentiment metrics baselined

Downstream Connections

Detailed References

• Feedback channel setup: See references/channel-setup.md
• CFD- post-launch template: See assets/cfd-feedback-template.md
• Survey question bank: See references/survey-questions.md
• Sentiment analysis guide: See references/sentiment-guide.md