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name: brand-marketing description: Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.

Brand Marketing Animation

Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.

Quick Reference

Principle Applications

Squash & Stretch: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.

Anticipation: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.

Staging: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.

Straight Ahead vs Pose to Pose: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.

Follow Through & Overlapping: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.

Slow In / Slow Out: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.

Arc: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.

Secondary Action: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.

Timing: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.

Exaggeration: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.

Solid Drawing: Logo maintains integrity in motion. Brand colors consistent throughout. Typography respects brand guidelines. Motion style matches brand identity system.

Appeal: Animation should evoke target emotion. Trust, excitement, comfort, aspiration. Every motion choice serves brand message. Memorable moments people want to rewatch.

Brand Personality Motion

Luxury/Premium

Copy- Slow, deliberate timing (500-800ms)
- Minimal motion, maximum impact
- Subtle easing, no bounce
- Clean, geometric paths
- Restrained color transitions

Tech/Innovation

Copy- Precise, efficient timing (200-400ms)
- Sharp, decisive motion
- Geometric transitions
- Light trails, particle systems
- Data-driven motion graphics

Playful/Friendly

Copy- Bouncy timing with overshoot (300-500ms)
- Squash and stretch throughout
- Curved, organic paths
- Bright color pops
- Character-driven elements

Professional/Corporate

Copy- Balanced timing (300-500ms)
- Clean, purposeful motion
- Grid-aligned movements
- Fade and slide transitions
- Subtle, refined effects

Logo Animation Framework

Logo Reveal Patterns

1. Build-up: Elements assemble into logo
2. Reveal: Mask or transition exposes logo
3. Transform: Abstract shape morphs to logo
4. Kinetic: Logo elements in motion, then resolve

Music Sync Guidelines

• Major beats: key reveals, impacts
• Measures: section transitions
• BPM: drives overall energy
• Silence: powerful before reveal
• Sound design: reinforces motion

Platform Timing

Deliverables Checklist

• Animation matches brand guidelines
• Logo animation approved
• Timing synced to audio
• Platform-specific versions
• Reduced motion alternative
• Color profile correct
• Safe area compliance