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aaron-he-zhu

rank-tracker

by aaron-he-zhu

A comprehensive collection of Claude Skills for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), organized around a proven methodology framework.

⭐ 116🍴 9📅 Jan 23, 2026
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SKILL.md

name: rank-tracker description: Tracks and analyzes keyword ranking positions over time for both traditional search results and AI-generated responses. Monitors ranking changes, identifies trends, and alerts on significant movements.

Rank Tracker

This skill helps you track, analyze, and report on keyword ranking positions over time. It monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.

When to Use This Skill

  • Setting up ranking tracking for new campaigns
  • Monitoring keyword position changes
  • Analyzing ranking trends over time
  • Comparing rankings against competitors
  • Tracking SERP feature appearances
  • Monitoring AI Overview inclusions
  • Creating ranking reports for stakeholders

What This Skill Does

  1. Position Tracking: Records and tracks keyword rankings
  2. Trend Analysis: Identifies ranking patterns over time
  3. Movement Detection: Flags significant position changes
  4. Competitor Comparison: Benchmarks against competitors
  5. SERP Feature Tracking: Monitors featured snippets, PAA
  6. GEO Visibility Tracking: Tracks AI citation appearances
  7. Report Generation: Creates ranking performance reports

How to Use

Set Up Tracking

Set up rank tracking for [domain] targeting these keywords: [keyword list]

Analyze Rankings

Analyze ranking changes for [domain] over the past [time period]

Compare to Competitors

Compare my rankings to [competitor] for [keywords]

Generate Reports

Create a ranking report for [domain/campaign]

Instructions

When a user requests rank tracking or analysis:

  1. Set Up Keyword Tracking

    ## Rank Tracking Setup

### Tracking Configuration

**Domain**: [domain]
**Tracking Location**: [country/city]
**Device**: [Mobile/Desktop/Both]
**Language**: [language]
**Update Frequency**: [Daily/Weekly/Monthly]

### Keywords to Track

| Keyword | Volume | Current Rank | Type | Priority |
|---------|--------|--------------|------|----------|
| [keyword 1] | [vol] | [rank] | Primary | High |
| [keyword 2] | [vol] | [rank] | Primary | High |
| [keyword 3] | [vol] | [rank] | Secondary | Medium |
| [keyword 4] | [vol] | [rank] | Long-tail | Medium |
| [keyword 5] | [vol] | [rank] | Brand | High |

### Competitor Tracking

Track these competitors for benchmark:
1. [Competitor 1] - [domain]
2. [Competitor 2] - [domain]
3. [Competitor 3] - [domain]

### Tracking Categories

| Category | Keywords | Description |
|----------|----------|-------------|
| Brand | [X] | Brand name variations |
| Product | [X] | Product-related terms |
| Informational | [X] | Educational queries |
| Commercial | [X] | Buying intent terms |

  2. Record Current Rankings

    ## Current Ranking Snapshot

**Date**: [date]
**Domain**: [domain]

### Ranking Overview

| Position Range | Keyword Count | % of Total |
|----------------|---------------|------------|
| #1 | [X] | [X]% |
| #2-3 | [X] | [X]% |
| #4-10 | [X] | [X]% |
| #11-20 | [X] | [X]% |
| #21-50 | [X] | [X]% |
| #51-100 | [X] | [X]% |
| Not ranking | [X] | [X]% |

### Position Distribution

    Position 1: ████████ [X] keywords Position 2-3: ██████ [X] keywords Position 4-10: ████████████████ [X] keywords Position 11-20: ████████████ [X] keywords Position 21+: ██████████ [X] keywords

    
### Detailed Rankings

| Keyword | Position | URL | SERP Features | Change |
|---------|----------|-----|---------------|--------|
| [kw 1] | 3 | [url] | Featured Snippet | +2 ↑ |
| [kw 2] | 7 | [url] | PAA | -1 ↓ |
| [kw 3] | 12 | [url] | None | New |
| [kw 4] | 1 | [url] | Featured Snippet | — |

  3. Analyze Ranking Changes

    ## Ranking Change Analysis

**Period**: [start date] to [end date]

### Overall Movement

| Metric | Start | End | Change |
|--------|-------|-----|--------|
| Avg Position | [X] | [Y] | [+/-Z] |
| Keywords in Top 10 | [X] | [Y] | [+/-Z] |
| Keywords in Top 3 | [X] | [Y] | [+/-Z] |
| Keywords #1 | [X] | [Y] | [+/-Z] |

### Biggest Improvements 📈

| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 15 | 4 | +11 | +[X] visits/mo |
| [kw 2] | 25 | 9 | +16 | +[X] visits/mo |
| [kw 3] | 8 | 2 | +6 | +[X] visits/mo |

**Why improved**:
- [kw 1]: [reason - e.g., content update, new backlinks]
- [kw 2]: [reason]

### Biggest Declines 📉

| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 3 | 12 | -9 | -[X] visits/mo |
| [kw 2] | 7 | 18 | -11 | -[X] visits/mo |

**Why declined**:
- [kw 1]: [reason - e.g., competitor update, algo change]
- [kw 2]: [reason]

**Recommended actions**:
- [kw 1]: [action to recover]
- [kw 2]: [action to recover]

### Stable Keywords

[X] keywords remained within ±3 positions (stable)

### New Rankings

| Keyword | Position | URL | Notes |
|---------|----------|-----|-------|
| [kw 1] | [pos] | [url] | [notes] |

### Lost Rankings

| Keyword | Last Position | URL | Action |
|---------|---------------|-----|--------|
| [kw 1] | [pos] | [url] | [investigate/refresh] |

  4. Track SERP Features

    ## SERP Feature Tracking

### Feature Ownership

| Feature | Your Count | Competitor Avg | Opportunity |
|---------|------------|----------------|-------------|
| Featured Snippets | [X] | [Y] | [+/-Z] |
| People Also Ask | [X] | [Y] | [+/-Z] |
| Image Pack | [X] | [Y] | [+/-Z] |
| Video Results | [X] | [Y] | [+/-Z] |
| Local Pack | [X] | [Y] | [+/-Z] |

### Featured Snippet Status

| Keyword | You Own? | Current Owner | Winnable? |
|---------|----------|---------------|-----------|
| [kw 1] | ✅ Yes | You | Maintain |
| [kw 2] | ❌ No | [Competitor] | High |
| [kw 3] | ❌ No | [Competitor] | Medium |

### PAA Appearances

| Question | Your Answer? | Position | Action |
|----------|--------------|----------|--------|
| [Question 1] | ✅/❌ | [pos] | [action] |
| [Question 2] | ✅/❌ | [pos] | [action] |

  5. Track GEO/AI Visibility

    ## AI/GEO Visibility Tracking

### AI Overview Presence

| Keyword | AI Overview | You Cited? | Citation Position |
|---------|-------------|------------|-------------------|
| [kw 1] | Yes | ✅ | 1st source |
| [kw 2] | Yes | ✅ | 3rd source |
| [kw 3] | Yes | ❌ | Not cited |
| [kw 4] | No | N/A | N/A |

### AI Citation Rate

| Metric | Value |
|--------|-------|
| Keywords with AI Overview | [X]/[Total] ([Y]%) |
| Your citations in AI Overview | [X]/[Y] ([Z]%) |
| Avg citation position | [X] |

### GEO Performance Trend

| Period | AI Overviews Tracked | Your Citations | Rate |
|--------|---------------------|----------------|------|
| Last week | [X] | [Y] | [Z]% |
| 2 weeks ago | [X] | [Y] | [Z]% |
| Month ago | [X] | [Y] | [Z]% |

### GEO Improvement Opportunities

| Keyword | Has AI Overview | You Cited? | Content Gap |
|---------|-----------------|------------|-------------|
| [kw 1] | Yes | No | Need clearer definition |
| [kw 2] | Yes | No | Missing quotable stats |

  6. Compare Against Competitors

    ## Competitor Ranking Comparison

### Share of Voice

| Domain | Keywords Ranked | Avg Position | Visibility |
|--------|-----------------|--------------|------------|
| [Your site] | [X] | [Y] | [Z]% |
| [Competitor 1] | [X] | [Y] | [Z]% |
| [Competitor 2] | [X] | [Y] | [Z]% |
| [Competitor 3] | [X] | [Y] | [Z]% |

### Head-to-Head Comparison

**You vs [Competitor 1]**:

| Keyword | Your Rank | Their Rank | Winner |
|---------|-----------|------------|--------|
| [kw 1] | 3 | 7 | You ✅ |
| [kw 2] | 12 | 5 | Them ❌ |
| [kw 3] | 1 | 4 | You ✅ |

**Summary**: You win [X]/[Y] keywords vs [Competitor 1]

### Competitor Movement Alerts

| Competitor | Keyword | Their Change | Threat Level |
|------------|---------|--------------|--------------|
| [Comp 1] | [kw] | +15 positions | 🔴 High |
| [Comp 2] | [kw] | +8 positions | 🟡 Medium |

  7. Generate Ranking Report

    # Ranking Performance Report

**Domain**: [domain]
**Report Period**: [start] to [end]
**Generated**: [date]

## Executive Summary

**Overall Trend**: [Improving/Stable/Declining]

| Metric | Value | vs Last Period | Status |
|--------|-------|----------------|--------|
| Total keywords tracked | [X] | [+/-Y] | [status] |
| Keywords in top 10 | [X] | [+/-Y] | [status] |
| Keywords in top 3 | [X] | [+/-Y] | [status] |
| Average position | [X] | [+/-Y] | [status] |
| Estimated traffic | [X] | [+/-Y]% | [status] |

## Position Distribution

    Position 1: ████████████ [X]% Position 2-3: ████████ [X]% Position 4-10: ████████████████ [X]% Position 11-20: ██████████ [X]% Position 21+: ████ [X]%

    
## Key Highlights

### Wins 🎉
- [Achievement 1]
- [Achievement 2]
- [Achievement 3]

### Concerns ⚠️
- [Issue 1]
- [Issue 2]

### Opportunities 💡
- [Opportunity 1]
- [Opportunity 2]

## Detailed Analysis

### Top Performing Keywords

| Keyword | Position | Change | Traffic | Notes |
|---------|----------|--------|---------|-------|
| [kw 1] | 1 | — | [X] | Stable leader |
| [kw 2] | 2 | +3 | [X] | Growing |
| [kw 3] | 3 | +5 | [X] | Big improvement |

### Keywords Needing Attention

| Keyword | Position | Change | Issue | Recommended Action |
|---------|----------|--------|-------|-------------------|
| [kw 1] | 15 | -8 | Dropped | Refresh content |
| [kw 2] | 22 | -5 | Competitor surge | Analyze competitor |

## SERP Feature Report

| Feature | Count | Change | Competitor Avg |
|---------|-------|--------|----------------|
| Featured Snippets | [X] | [+/-Y] | [Z] |
| PAA | [X] | [+/-Y] | [Z] |

## GEO/AI Visibility Report

| Metric | This Period | Last Period | Trend |
|--------|-------------|-------------|-------|
| AI Overview appearances | [X] | [Y] | [↑/↓] |
| Your citations | [X] | [Y] | [↑/↓] |
| Citation rate | [X]% | [Y]% | [↑/↓] |

## Competitive Position

**Share of Voice Ranking**: #[X] of [Y] competitors

| Rank | Domain | Visibility |
|------|--------|------------|
| 1 | [domain] | [X]% |
| 2 | [domain] | [X]% |
| 3 | [domain] | [X]% |

## Recommendations

### Immediate Actions
1. [Action] for [keyword] - [expected impact]
2. [Action] for [keyword] - [expected impact]

### This Month
1. [Action]
2. [Action]

### Next Quarter
1. [Strategic action]
2. [Strategic action]

## Next Report

Scheduled: [date]
Focus areas: [areas to monitor]

Example

User: "Analyze my ranking changes for the past month"

Output:

# Ranking Analysis: December 2024

## Summary

Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)

## Biggest Wins

| Keyword | Old | New | Change | Why |
|---------|-----|-----|--------|-----|
| email marketing tips | 18 | 5 | +13 | Content refresh worked |
| best crm software | 24 | 11 | +13 | New backlinks acquired |
| sales automation | 15 | 7 | +8 | Schema markup added |

## Needs Attention

| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Competitor HubSpot published new guide |

**Recommended**: Update your marketing automation guide with 2024 statistics and examples.

Tracking Best Practices

  1. Track consistently - Same time, same device, same location
  2. Include enough keywords - 50-200 for meaningful data
  3. Segment by intent - Track brand, commercial, informational separately
  4. Monitor competitors - Context makes your data meaningful
  5. Track SERP features - Position 1 without snippet may lose to position 4 with snippet
  6. Include GEO metrics - AI visibility increasingly important

Related Skills

Score

Total Score

75/100

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