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name: aico-pm-competitor-analysis description: | Research and analyze competitors with STRUCTURED output: feature comparison matrix, strengths/weaknesses analysis, and actionable recommendations.

UNIQUE VALUE: Creates standardized competitor analysis document with feature matrix and strategic recommendations.

Use this skill when:

• User asks "what do competitors do?", "who are our competitors?"
• User mentions competitor names or asks for product comparison
• User asks for "competitor analysis", "market research", "competitive landscape"
• Entering new market, feature area, or evaluating product direction
• Need to understand competitive landscape before making product decisions
• Writing PRD and need market context or differentiation strategy

Output format: Feature comparison matrix + Strengths/Weaknesses + Actionable recommendations

Competitor Analysis

Language Configuration

Before generating any content, check aico.json in project root for language field to determine the output language. If not set, default to English.

Process

1. Identify competitors: Direct and indirect
2. Create feature matrix: Compare capabilities
3. Analyze each competitor: Strengths, weaknesses, positioning
4. Identify market gaps: Opportunities for differentiation
5. Develop recommendations: Actionable strategies

Analysis Document Template

Copy# Competitor Analysis: [Product Area]

## Executive Summary

[2-3 sentence overview of findings]

## Competitors Overview

| Competitor | Type     | Target Users | Key Strength |
| ---------- | -------- | ------------ | ------------ |
| [Name]     | Direct   | [Users]      | [Strength]   |
| [Name]     | Indirect | [Users]      | [Strength]   |

## Feature Comparison

| Feature     | Us    | Competitor A | Competitor B |
| ----------- | ----- | ------------ | ------------ |
| [Feature 1] | ✓/✗/- | ✓/✗/-        | ✓/✗/-        |

Legend: ✓ Has / ✗ Doesn't have / - Partial

## Detailed Analysis

### [Competitor Name]

- **Strengths**: [What they do well]
- **Weaknesses**: [Where they fall short]
- **Positioning**: [How they position themselves]

## Opportunities

### Gaps in Market

- [Gap 1]: [How we can address]

### Differentiation Strategies

- [Strategy 1]

## Recommendations

- [Actionable recommendation based on analysis]

Research Sources

• Product websites and documentation
• User reviews (G2, Capterra, etc.)
• Social media and community feedback
• Direct product trials

Key Rules

• ALWAYS include both direct and indirect competitors
• MUST create feature comparison matrix
• ALWAYS end with actionable recommendations
• Include positioning and strategy, not just features

Common Mistakes

• ❌ Only direct competitors → ✅ Include indirect/adjacent
• ❌ Feature-only focus → ✅ Include positioning/strategy
• ❌ No recommendations → ✅ Always end with actions