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name: linkedin description: Create LinkedIn posts for lead generation and thought leadership. Use when projecting ideas to LinkedIn, creating post series, or reviewing LinkedIn content. Includes LinkedIn-specific voice (punchier, more personal), format rules, and weekly rhythm guidance.

LinkedIn Skill

Create punchy, engaging LinkedIn posts that drive leads and build authority.

When to Use

• Creating LinkedIn projections from canonical idea drafts
• Reviewing or editing LinkedIn posts
• Planning weekly LinkedIn content (Tue/Wed/Thu)
• Checking post length and format

Quick Reference

Target length: 1,200-1,800 characters (not words!)

Hook: Under 140 characters (before "See more")

Weekly rhythm:

• Tuesday: Framework or template
• Wednesday: Industry take or observation
• Thursday: Personal lesson or behind-the-scenes

Context Files

• context/voice.md - LinkedIn-specific voice (punchier than blog)
• context/format.md - Length limits, hooks, structure
• context/rhythm.md - Weekly posting schedule

Brand Reference

See docs/guides/brand-guide.md for visual guidelines when creating graphics or carousel images.

Templates

• templates/post.md - LinkedIn post template