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name: brand-voice description: Brand consistency evaluation and voice alignment guidelines

Brand Voice Skill

Objectives

Ensure all content:

• Aligns with brand personality and values
• Maintains consistent tone across channels
• Avoids prohibited phrases and messaging
• Resonates with target audience

Voice Dimensions

Formality Spectrum

Personality Traits

Confident vs. Humble

• Confident: "We deliver the best results"
• Humble: "We strive to deliver great results"

Serious vs. Playful

• Serious: "Security is our top priority"
• Playful: "Your data's got a bodyguard"

Technical vs. Simple

• Technical: "Leveraging ML algorithms..."
• Simple: "Using smart technology..."

Consistency Checks

Language Patterns

• Preferred terms vs. avoided terms
• Sentence structure preferences
• Punctuation style (Oxford comma, exclamation marks)
• Capitalization rules

Tone Markers

• Matches brand personality
• Appropriate for target audience
• Consistent throughout content
• Aligned with content purpose

Prohibited Content

Common Prohibited Phrases

• Superlatives without proof ("best", "fastest", "only")
• Absolute claims ("guaranteed", "100% effective")
• Competitor disparagement
• Outdated terminology

Compliance Checks

• Legal compliance (disclaimers if needed)
• Industry regulations
• Trademark usage
• Accessibility language

Evaluation Criteria

Brand Alignment Score

Key Evaluation Questions

1. Would customers recognize this as our brand?
2. Does this reflect our core values?
3. Is the tone appropriate for the context?
4. Would this resonate with our target audience?
5. Are there any prohibited phrases or claims?

Voice Guidelines Template

Copy## Brand: [Brand Name]

### Personality
- [Trait 1]: [Description]
- [Trait 2]: [Description]

### Voice Attributes
- [Attribute 1]
- [Attribute 2]
- [Attribute 3]

### Do's
- [Guideline 1]
- [Guideline 2]

### Don'ts
- [Prohibition 1]
- [Prohibition 2]

### Sample Phrases
- Instead of "[Bad]", say "[Good]"
- Instead of "[Bad]", say "[Good]"

Output Specification

When evaluating brand consistency, provide:

• Overall brand alignment score (0-100)
• Specific voice dimension ratings
• Identified prohibited phrases (if any)
• Suggested rewrites for off-brand content
• Positive examples of on-brand messaging