---

name: social-media description: Social media strategy for developers including Twitter/X, LinkedIn, and community platforms sasmp_version: "1.4.0" version: "2.0.0" updated: "2025-01" bonded_agent: 03-content-creator bond_type: SECONDARY_BOND

Social Media for DevRel

Build developer-focused social media presence that drives engagement and community growth.

Skill Contract

Parameters

Copyparameters:
  required:
    - platform: enum[twitter, linkedin, youtube, reddit, discord]
    - content_type: enum[post, thread, video, story]
  optional:
    - topic: string
    - campaign: string

Output

Copyoutput:
  content:
    text: string
    hashtags: array[string]
    media_specs: object
    scheduling: datetime

Platform Strategy

Twitter/X Best Practices

Thread Formula

CopyTweet 1: Hook (problem/question)
Tweet 2-5: Main content (tips/steps)
Tweet 6: Summary + CTA

Engagement Tips

• Post when audience is active (9-11 AM, 7-9 PM)
• Use code screenshots (not plain text)
• Ask questions to drive replies
• Quote tweet with commentary
• Engage with replies quickly

LinkedIn Strategy

Post Types

1. Personal stories - Lessons learned
2. Industry insights - Trends and opinions
3. How-to content - Actionable tips
4. Announcements - News and updates

Formatting

CopyStrong opening line (hook)

Short paragraphs.
Use line breaks liberally.

• Bullet points work well
• Easy to scan

End with question or CTA

#relevanthashtags (3-5 max)

Content Calendar

Retry Logic

Copyretry_patterns:
  low_engagement:
    strategy: "Adjust timing, improve hook"

  algorithm_change:
    strategy: "Adapt content format"

  negative_feedback:
    strategy: "Address directly, learn"

Failure Modes & Recovery

Debug Checklist

Copy□ Content aligned with platform?
□ Optimal posting time?
□ Hashtags relevant?
□ Media formatted correctly?
□ Links working?
□ CTA clear?

Test Template

Copytest_social_media:
  unit_tests:
    - test_content_format:
        assert: "Meets platform specs"
    - test_links_work:
        assert: "All links resolve"

  integration_tests:
    - test_engagement:
        assert: "Above baseline rate"

Metrics to Track

• Follower growth rate
• Engagement rate (likes + comments / followers)
• Click-through rate
• Share/retweet ratio
• Profile visits

Observability

Copymetrics:
  - posts_published: integer
  - engagement_rate: float
  - follower_growth: integer
  - reach: integer

See assets/ for content templates.