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name: jtbd description: Jobs to Be Done analysis to understand what customers really want. Use for product discovery, competitive analysis, or understanding why customers hire/fire solutions. user-invocable: true

Jobs to Be Done Analysis

Analyze a product, feature, or situation through the Jobs to Be Done framework to understand what customers really want.

Instructions

Identify the underlying jobs customers are trying to accomplish, including functional, emotional, and social dimensions. Consider the full context of when and why they "hire" solutions.

Output Format

Subject: [Product/feature/situation being analyzed]

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The Context

When does the job arise? [Describe the triggering situation or circumstance]

Who has this job? [Customer segments or personas]

How are they currently solving it? [Existing solutions, competitors, or workarounds]

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Job Statement

Core Job

When [situation], I want to [motivation], so I can [expected outcome].

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Job Dimensions

Functional Job

The practical task they're trying to complete

Emotional Job

How they want to feel

Social Job

How they want to be perceived

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Forces Analysis

Forces pushing toward change

Forces resisting change

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Compensating Behaviors

What workarounds do people use when no good solution exists?

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Competitive Alternatives

Competition is anything that could be hired for this job

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Insights

The real job is... [What you've learned about what customers actually want]

Current solutions fail because... [Gaps in existing solutions]

Opportunity areas... [Where better solutions could win]

Guidelines

• Jobs are stable; solutions change. Focus on the job, not the product.
• "Do nothing" is always a competitor
• Emotional and social jobs often matter more than functional ones
• The circumstance matters as much as the job itself

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