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name: marketing_brain description: Generate high-converting marketing copy and behavioral hooks using Hormozi's 100M Offer framework.

Marketing Brain Skill (RIBH)

This skill utilizes the Hormozi Grand Slam Offer framework to generate copy that minimizes risk and maximizes perceived value for RIBH users.

🧠 Core Frameworks

• Value Equation: (Dream Outcome × Likelihood) / (Time Delay × Effort).
• Grand Slam Offer: Avatar + Outcome + Time + Risk Reversal.
• Pain Point Focus: Highlight the 70% lost revenue.

🚀 Execution Instructions

1. Generate Recovery Messages

When generating a message sequence:

1. Immediate (5m): Empathy + "Did you forget something?"
2. Logic (1h): Benefit focus + Social proof.
3. Urgency (6h): "Your cart is expiring".
4. Incentive (24h): 10% Discount hook (Grand Slam style).

2. Create Landing Page Copy

Use the structure:

• Pain: "You're losing 70% of your sales."
• Dream: "Recover them while you sleep."
• Value Stack: List Multi-channel + AI Smart Offers + Optimal Timing.
• Risk Reversal: "Only pay 5% of recovered sales."

3. Salla App Store Optimization

• Use keywords like: استرداد عربات, سلة, زيادة مبيعات, واتساب.
• Focus on "One-Click Installation".

📁 Resources

• .agent/HORMOZI_GRAND_SLAM_OFFER.md: Deep dive into the offer.
• .agent/BEHAVIORAL_INTELLIGENCE.md: Psychology of hooks.