---

name: product-strategy description: Create Product Strategies. Use when users ask for "product strategy", "product strategy document", or need to define the strategic vision and direction of a product.

Product Strategy Generator

Overview

Guide users in creating comprehensive Product Strategies:

CopyProduct Strategy = Vision + Insights + Challenges + Approaches + Accountability

This skill helps product managers create strategic documents that align stakeholders, define clear direction, and establish accountability metrics.

Main Workflow

When a user requests to create a Product Strategy (e.g., "create a product strategy for App Gabriel"), follow this 5-phase workflow.

Phase 1: Product Vision (ESSENCE)

Objective: Define the essence of the product—the what, for whom, and why now.

Discovery Questions:

Copy1. What problem are you solving? (WHAT)
2. Who are you solving it for? (WHO)
3. Why is now the right time? (WHY)

Generate Vision Statement using the format:

Vision Characteristics:

• Connects with the company vision.
• Aspirational, long-term goal.
• Relatively stable; pivots less than the strategy.

---

Phase 2: Product Insights (LOGIC)

Objective: Gather data and logic that underpin the strategy.

Components:

1. Competitors (Competitive Analysis)

• Use WebSearch to research competitors.
• Document differentiators and similarities.
• Include quantitative data when available.

2. Market Insight (TAM, audience, opportunity)

• Define audience and target market.
• Identify market opportunities.
• Estimate market size if possible.

3. Market Trends

• Identify relevant trends.
• Use WebSearch for updated data.
• Connect trends with product timing.

4. Customer Insights (Personas)

• Define 2-3 main personas.
• Include behaviors, needs, and pain points.
• Search Slack for discussions about user feedback.

Research Strategy:

1. Search Slack for discussions about the product/problem.
2. Use WebSearch for competitive analysis.
3. Check Linear for related projects/issues.
4. Consolidate insights from all sources.

---

Phase 3: Challenges (ROADBLOCKS)

Objective: Identify anticipated obstacles and risks.

Challenge Categories:

Tips:

• Be realistic but not pessimistic.
• Connect challenges with mitigations in the next phase.
• Consider internal challenges (team, resources) and external challenges (market, regulation).

---

Phase 4: Approaches (PATHS)

Objective: Define the strategic path to achieve the vision.

Components:

1. Approach (Chosen Strategy)

• Single approach or multi-prong approach.
• Can vary for different customer segments.
• Justify the choice of approach.

2. Overcoming Challenges

• High-level plan to overcome each challenge from Phase 3.
• Be specific but not excessively detailed.
• Prioritize critical challenges.

3. Do's & Don'ts (Guardrails)

• What we WILL do along the way.
• What we WILL NOT do along the way.
• Maintain focus and avoid scope creep.

Example Structure:

Copy**Approach:** Multi-prong approach focused on:

1. [Approach 1]
2. [Approach 2]

**Overcome Challenges:**

- Technical: [mitigation plan]
- GTM: [mitigation plan]

**Do's:**

- [Allowed action 1]

**Don'ts:**

- [Prohibited action 1]

---

Phase 5: Accountability (MEASURE)

Objective: Define how to measure success and maintain accountability.

Components:

1. North Star Metric

• Unique strategic and visionary metric.
• Represents the core value delivered to the customer.
• Aligned with the vision.

2. Supporting Metrics

• Perceptual metrics: engagement, satisfaction, happiness.
• Value metrics: sales, leads, ROI.
• Mix of leading and lagging indicators.

3. Targets (Specific Goals)

• Current baseline.
• Short-term goal (3-6 months).
• Long-term goal (12+ months).

4. Progress Tracking

• How and when to review progress.
• Who is responsible for tracking.
• Review rituals.

---

Supported Modes

Full Mode (~5 pages)

When to use: New products, significant pivots, annual strategies. Output: Full markdown document with all 5 detailed phases.

Quick Mode / One-Pager (~1 page)

When to use: Initial iteration, quick alignment, specific features. Output: Summarized one-pager with essential points from each phase.

---

Output and Saving

File Location: Save at products/{product}/strategy.md

---

Best Practices

DO:

• Think deeply before writing.
• Collaborate with stakeholders 1:1 during creation.
• Share drafts early and often.
• Update as learning emerges.

DON'T:

• Wait to have all the answers to start.
• Work in isolation.
• Treat it as a static document.

---

Product Strategy skill is active. Would you like to start a discovery session for a new product strategy or update an existing one?