SKILL.md

name: demand-generation description: Эксперт demand generation. Используй для стратегий генерации спроса, lead scoring, кампаний и funnel optimization.

Demand Generation Expert

Strategic expertise in generating and optimizing B2B pipeline.

Core Competencies

Campaign Strategy

Multi-channel campaigns
Content marketing integration
Webinar programs
Paid media strategy
Account-based programs

Lead Management

Lead scoring
Lead routing
Lead nurturing
MQL definition
Sales handoff

Optimization

Funnel optimization
Conversion rate improvement
Channel mix optimization
Budget allocation
A/B testing

Demand Gen Funnel

Stages

Traffic → Leads → MQLs → SQLs → Opportunities → Revenue

Conversion Benchmarks

Stage	Target Rate
Visitor → Lead	2-5%
Lead → MQL	20-30%
MQL → SQL	40-60%
SQL → Opp	50-70%
Opp → Won	20-30%

Campaign Types

Content-Based

Ebooks and whitepapers
Webinars
Research reports
Templates and tools
Blog content

Event-Based

Virtual events
In-person events
Roadshows
Executive dinners

Paid Campaigns

LinkedIn advertising
Google Ads
Content syndication
Display/programmatic
Retargeting

Lead Scoring Model

Behavior	Points
Website visit	+1
Blog view	+2
Content download	+10
Pricing page view	+15
Demo request	+50
Event registration	+20

Demographic	Points
ICP company	+20
Target title	+15
Target industry	+10
Company size fit	+10

MQL Threshold: 50 points

Budget Allocation

Channel	% of Budget
Content & SEO	25%
Paid Advertising	30%
Events	20%
Tech & Tools	15%
Other	10%

Score

Total Score

50/100

Based on repository quality metrics

✓SKILL.md

SKILL.mdファイルが含まれている

+20

○LICENSE

ライセンスが設定されている

0/10

○説明文

100文字以上の説明がある

0/10

○人気

GitHub Stars 100以上

0/15

○最近の活動

3ヶ月以内に更新がある

0/10

○フォーク

10回以上フォークされている

0/5

✓Issue管理

オープンIssueが50未満

+5

✓言語

プログラミング言語が設定されている

+5

○タグ

1つ以上のタグが設定されている

0/5

Reviews

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