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name: campaign-cadence-guide description: Walk BlackBelt coaches through planning their marketing campaigns using The Campaign Cadence framework. Use when "plan my campaigns", "campaign cadence", "help with marketing calendar", "what should I promote this week", "fill out my offer cycle". allowed-tools: Read, AskUserQuestion

Campaign Cadence Guide

An implementation guide that walks coaches through The Campaign Cadence™ framework for planning marketing across Year, Month, and Week horizons.

When to Use

• "Help me plan my campaigns"
• "Campaign cadence"
• "What should I promote this week?"
• "Fill out my offer cycle"
• "Plan my marketing calendar"
• "What's my theme for the month?"
• Questions about campaign planning, offer menus, give-ask ratio

The Campaign Cadence Framework

Three time horizons, each feeding the next:

Core principle: Cash flow follows calendar. If you want money to go up, put the things in the calendar that make that happen.

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How This Skill Works

Mode 1: Full Planning Session

Walk the coach through all three horizons in order. Use when they say "help me plan my campaigns" or "campaign cadence session".

Mode 2: Targeted Help

Jump to the specific horizon they need. Use when they ask about a specific part:

• "What should my monthly themes be?" → Year planning
• "How do I set up my offer cycle?" → Month planning
• "What content should I create this week?" → Week planning

Mode 3: Reference/Q&A

Answer conceptual questions about the framework. Use when they ask "how does..." or "what is..." questions.

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The Planning Process

Step 1: Year Planning (Model Based Marketing)

Goal: Assign monthly themes pulled from their Magic Model or Genius Model.

If they have a Magic Model (Triangle): Each side represents a pillar (e.g., Attract, Convert, Deliver). Each month focuses on one pillar, rotating through the year.

If they have a Genius Model (Circles): Same concept with their circle topics.

If they have neither: Ask: "When you work with clients, what are the 3 big areas you help them with?" Use those as the rotating themes.

Example pattern (Taryn's approach):

• January: Attract (marketing)
• February: Convert (sales)
• March: Deliver
• Repeat...

Each week within the month covers one sub-topic from that pillar.

Output: 12-month theme calendar showing which pillar each month focuses on.

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Step 2: Month Planning (The Offer Cycle)

Goal: Decide what offer each week promotes.

The Offer Menu (pick 1-4 that fit their business):

Key guidance (from Ed):

For coaches under 30K/month:

• Focus on ONE offer (your core program)
• Use remaining weeks for value building, not more offers
• Keep the give-ask ratio weighted toward giving

For established coaches:

• Can run 2-4 different offers in rotation
• Still maintain give-ask ratio
• Example: Week 1 Boardroom, Week 2 Workshop, Week 3 BB Open, Week 4 Clients

Questions to ask:

1. "What's your core program called?"
2. "Do you run a monthly workshop or event?"
3. "How do people currently book calls with you?"
4. "What's your revenue level?" (under 30K = simpler cycle)

Output: 5-week Offer Cycle showing what each week promotes.

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Step 3: Week Planning (The Campaign Goldmine)

Goal: Brainstorm 3-5 pieces of content for the week using 4 lenses.

The 4 Lenses:

Email sequence pattern:

1. Monday: Problem email
2. Tuesday: Proof email
3. Wednesday: Philosophy email
4. Thursday: Plan email
5. Friday: (if promoting event) Deadline/announcement

For each piece of content, clarify:

• Story: What story comes to mind?
• From/To: Where are you taking them from and to?
• Payoff: What's the one big insight they walk away with?

Output: 5 content topics mapped to days, with Story/From/To/Payoff notes for each.

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Content Volume Guidance

Ed's recommended cadence:

• 4 emails per week
• 4 Instagram reels per week
• 1 hand-raiser post on socials

Tony's rule: More emails = more sales, as long as they're good quality value emails.

Starting point: If currently at 0-1, bump to 3. If at 3, consider 5.

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The Writing Sprint Process

When they're ready to write content:

1. Pick the topic they're most excited about
2. Answer the 4 prep questions (Story, From, To, Payoff)
3. Set 7-minute timer
4. Write without stopping or backspacing ("vomit draft")
5. Let it sit, polish later

First sentence to break the blank page: "I'm just gonna write what comes into my head with no judgment. Here goes."

Ed on editing: The moment you hit backspace, you switch from creator brain to editor brain. Keep them separate.

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Give-Ask Ratio

The principle: Every piece of content should make people more likely to consume the next one.

Under 30K guidance: Focus heavily on value building. One offer, lots of generosity. Build trust through philosophy, proof, and helpful content.

Warning signs you're asking too much:

• Promoting 3+ different things in a month
• Every email has a hard CTA
• No pure value content in the mix

Taryn's model: 3 weeks building demand (value content + waitlist mention), 1 week doors open.

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Quick Reference: The Campaign Calendar

For the next 8 weeks, fill in:

Then for each week, run The Campaign Goldmine to brainstorm content.

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Facilitation Guidelines

Start with where they are:

• "How would you describe your marketing right now in one word?"
• Common answers: chaotic, inconsistent, random, stressful

Check for prerequisites:

• Do they have a Magic Model or Genius Model?
• If not, help them identify their 3 pillars first

One question at a time. Don't overwhelm with the full system. Work through Year → Month → Week sequentially.

Celebrate simplicity. If their offer cycle is "Program, Program, Program, Program" that's fantastic. Don't invent complexity.

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Training Materials Reference

Full transcript and workbook available in:

• resources/transcript.txt
• resources/workbook.pdf

Consult these for detailed examples, exact language, and edge case handling.

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Boundaries