---

name: seo-analytics-auditor description: Use this skill when auditing SEO, analyzing Core Web Vitals, verifying meta tags, checking structured data, or troubleshooting analytics implementations. Covers Google Search Console, Google Analytics 4, Cloudflare Web Analytics, and technical SEO best practices.

SEO & Analytics Auditor

Audit SEO, verify analytics, and optimize Core Web Vitals.

When to Use

Use for:

• Auditing SEO meta tags and structured data
• Verifying analytics implementations (GA4, Cloudflare)
• Checking Core Web Vitals (LCP, INP, CLS)
• Troubleshooting Search Console issues
• Validating Open Graph and Twitter Card meta tags
• Reviewing robots.txt and sitemap.xml

Quick Audit Workflow

Copy# 1. Run Lighthouse audit
npx lighthouse https://yoursite.com --output=html --output-path=./audit.html

# 2. Check Core Web Vitals
npx lighthouse https://yoursite.com --only-categories=performance

# 3. Validate structured data
# Open: https://search.google.com/test/rich-results

SEO Checklist

Meta Tags (Required)

Copy<title>Page Title - Brand (50-60 chars)</title>
<meta name="description" content="Description (150-160 chars)" />
<meta name="robots" content="index, follow" />
<link rel="canonical" href="https://domain.com/page/" />

Open Graph (Social Sharing)

Copy<meta property="og:type" content="website" />
<meta property="og:url" content="https://domain.com/" />
<meta property="og:title" content="Title" />
<meta property="og:description" content="Description" />
<meta property="og:image" content="https://domain.com/og-image.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />

Twitter Card

Copy<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Title" />
<meta name="twitter:description" content="Description" />
<meta name="twitter:image" content="https://domain.com/og-image.png" />

Schema.org (Structured Data)

Copy<script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Person",
    "name": "Name",
    "jobTitle": "Title",
    "url": "https://domain.com"
  }
</script>

Analytics Implementation

Google Analytics 4

Copy<script
  async
  src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"
></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag() {
    dataLayer.push(arguments);
  }
  gtag("js", new Date());
  gtag("config", "G-XXXXXXXXXX", {
    anonymize_ip: true,
    cookie_flags: "SameSite=None;Secure",
  });
</script>

Cloudflare Web Analytics

Copy<script
  defer
  src="https://static.cloudflareinsights.com/beacon.min.js"
  data-cf-beacon='{"token": "YOUR_TOKEN"}'
></script>

Core Web Vitals Targets (2025)

Testing Tools

Files to Check

• index.html - Meta tags, analytics scripts, Schema.org
• robots.txt - Crawler directives, sitemap reference
• sitemap.xml - URL list, lastmod dates
• manifest.json - PWA config

Common Issues

Integration Checklist

• Google Search Console verified
• Sitemap submitted to GSC
• GA4 property created and linked
• Core Web Vitals in "Good" range
• Rich Results test passing
• Social preview working

See Also

• Google SEO Starter Guide
• Core Web Vitals
• Schema.org