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name: brand-writing description: >- Write content following Replit's brand voice and style guidelines. Use when creating or reviewing any user-facing content including changelogs, documentation, or marketing materials. Ensures consistent professional yet approachable tone. targets:

• '*'

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Replit Brand Writing Skill

This skill helps you write content that matches Replit's brand voice and style.

Core Brand Voice

Replit's voice is professional yet approachable, user-empowering, and action-oriented.

Key Characteristics

• Direct and clear: Use active voice, imperative statements, and concise language
• User-focused: Always write in second person ("you") rather than first person plural ("we")
• Encouraging: Empower builders to create without being condescating
• Technically precise: Provide exact instructions and accurate information

Quick Reference

When writing content:

1. Use active voice - "Agent builds applications" not "Applications are built by Agent"
2. Write to "you" - Focus on what the user/builder can do
3. Keep it simple - Short sentences, clear language, avoid jargon
4. Be honest - Only make substantiated claims
5. Connect features to benefits - Show what users can accomplish

Common Pitfalls to Avoid

• ❌ Don't exaggerate ("best", "easiest" without proof)
• ❌ Don't use excessive emojis
• ❌ Don't use first person plural ("we", "us", "our")
• ❌ Don't focus on learning over creating

Capitalization Rules

Always capitalize these Replit-specific terms:

• Replit, Agent, Assistant, Visual Editor
• Workspace, Console, Shell, Preview
• Deployments, Database, Object Storage
• Replit Auth, Replit Core, Replit Teams

Use lowercase for replit.md (the config file).

For Complete Guidelines

Read the complete brand guidelines in BRAND_GUIDELINES.md for:

• Detailed voice and tone guidance
• Product-specific messaging
• Complete style guide
• Formatting conventions
• Full capitalization reference