---

name: power-words description: Enhance copy with emotional trigger words from 21 psychological categories. Transform bland text into compelling, conversion-focused content. triggers:

• power words
• emotional words
• trigger words
• make copy stronger
• punch up
• make more compelling
• persuasive copy
• convert better allowed-tools: Read, Write, Edit, Grep, Glob, AskUserQuestion

---

Power Words Library

Transform ordinary copy into emotionally compelling content using psychological trigger words.

Resources

• Word Library — Complete word lists by category

What Are Power Words?

Emotionally charged words that trigger psychological responses:

• Grab attention in crowded feeds
• Create urgency and desire
• Build trust and authority
• Drive action and conversion

Conversation Starter

Use AskUserQuestion:

1. What copy needs enhancement? (headline, email, ad, landing page, CTA)
2. What emotion should it evoke? (urgency, trust, curiosity, fear, desire)
3. What action do you want? (click, buy, sign up, share)
4. Current copy — Paste the text to enhance

The 21 Categories (Summary)

See resources/word-library.txt for complete word lists.

Enhancement Process

Step 1: Identify Weakness

• Bland verbs? (get, have, make)
• Generic adjectives? (good, great, nice)
• Passive voice?
• No emotional hook?

Step 2: Match Emotion to Goal

Step 3: Strategic Replacement

Rule of 3: Use 2-3 power words per headline/CTA. More feels forced.

Placement priority:

1. First 3 words (hook)
2. Last word (memory anchor)
3. Action word (CTA verb)

Examples

Impatience:

• Before: "Get started today"
• After: "Jumpstart your growth today"

Novelty:

• Before: "New marketing tips"
• After: "Shocking marketing hacks that feel like magic"

Simplicity:

• Before: "Learn email marketing"
• After: "The stupid-simple email marketing cheat-sheet"

Greed:

• Before: "Get 50% off"
• After: "Steal this deal — 50% off ends today"

Exclusivity:

• Before: "Marketing tips"
• After: "Little-known marketing secrets the elite won't divulge"

Output Format

Copy## Power Words Enhancement

### Original Copy
> [Original text]

### Analysis
- **Current emotion:** [What it evokes now]
- **Missing:** [What emotional triggers are absent]
- **Goal:** [Desired action/emotion]

### Recommended Categories
1. **[Category]** — [Why this fits]
2. **[Category]** — [Why this fits]

### Enhanced Versions

#### Option 1: [Primary emotion focus]
> [Enhanced copy with power words **bolded**]

**Power words used:** [word] (category), [word] (category)

#### Option 2: [Alternative angle]
> [Enhanced copy]

#### Option 3: [Stronger/softer variant]
> [Enhanced copy]

### Before/After

| Element | Before | After |
|---------|--------|-------|
| Headline | [original] | [enhanced] |
| CTA | [original] | [enhanced] |

### Caution
- Don't over-season: 2-3 power words max per sentence
- Match audience tone: "Badass" doesn't fit corporate B2B
- Test variants: What resonates varies by audience

What This Skill Does NOT Do

• Write copy from scratch (enhances existing copy)
• Guarantee conversion (testing required)
• Replace brand voice guidelines
• Work for highly regulated industries without compliance review