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name: brand-identity-creator description: Comprehensive guide for creating brand identity guidelines. Use this skill when a user wants to define, create, or document a brand's identity, including mission, vision, values, personality, and visual elements. license: Complete terms in LICENSE.txt

Brand Identity Creator

Overview

This skill assists in the creation of professional Brand Identity Guidelines. It guides the user through the discovery of the brand's core, personality, and visual identity, and generates a structured document.

Workflow

Phase 1: Brand Discovery

Understand the foundation of the brand.

• Mission: Why does the brand exist?
• Vision: Where is the brand going?
• Values: What principles guide the brand?
• Target Audience: Who is the brand for?

Phase 2: Brand Personality

Define how the brand communicates.

• Archetype: See brand-archetypes.md for the 12 common personas.
• Voice & Tone: Is the brand formal or casual? Serious or humorous?

Phase 3: Visual Identity

Define the visual elements.

• Colors: Primary and secondary palettes (Hex/RGB).
• Typography: Header and body fonts.
• Logo: Usage rules (if applicable).
• Imagery: Photo and icon styles.

Phase 4: Document Generation

Once the information is gathered, populate the brand-guidelines-template.md with the defined content.

Usage Instructions

1. Assess current state: Determine how much of the brand identity is already defined.
2. Interview/Propose:
   • If undefined, ask targeted questions to extract the mission/vision/values.
   • Propose archetypes or colors based on the industry and audience.
3. Draft: Use the template structure to draft the content.
4. Refine: Iterate with the user on specific sections (e.g., "Is this tone too casual?").
5. Finalize: Present the complete Brand Identity Guidelines markdown document.