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name: seo-landing description: Create landing page specifications with designer-ready wireframes and conversion-focused copywriting. Use when users mention "landing page", ask for help with marketing copy, want to improve an existing page, or explicitly invoke /marketer. Supports both new page creation and analysis/improvement of existing pages.

Landing Page Spec Creator

Create designer-ready landing page specifications with structured wireframes, SEO-aware copy, and implementation guidance.

Workflow

1. Determine Mode

• New page: User wants to create a landing page from scratch
• Improve existing: User has an existing page (URL or pasted content) to analyze and improve

For existing pages, fetch the URL or accept pasted content, then produce a full replacement spec.

2. Discovery (New Pages)

Run structured discovery using AskUserQuestion in small batches (2-3 questions). Push for clarity on vague answers - do not proceed with ambiguity.

Batch 1 - Core Offering

• What product/service is this page for?
• Who is the primary target audience?
• What transformation or outcome does the customer achieve?

Batch 2 - Competitive Context

• What alternatives exist? Why choose this over them?
• What's the primary objection or hesitation buyers have?
• What proof points exist (testimonials, stats, logos, case studies)?

Batch 3 - Page Goals

• What's the single primary action visitors should take?
• What happens after they take that action?
• Any secondary actions to support?

Batch 4 - Constraints

• Any brand voice guidelines or tone requirements?
• Required elements (specific features, compliance text, etc.)?
• Known SEO keywords to incorporate?

3. Discovery (Existing Pages)

For improvement requests:

• Fetch URL using WebFetch or accept pasted content
• Identify current structure, messaging, and CTA
• Note what's working and what's weak
• Run abbreviated discovery to fill gaps

4. Generate Spec

Write spec to SPEC.md in project root. Structure:

Copy# [Product/Page Name] Landing Page Spec

## Overview

- **Primary Goal**: [Single CTA]
- **Target Audience**: [Who]
- **Core Value Prop**: [One sentence]

## SEO

- **Meta Title**: [60 chars max]
- **Meta Description**: [155 chars max]
- **Primary Keywords**: [2-3 terms]

## Page Structure

### Hero Section

**Purpose**: Capture attention, communicate core value, drive primary CTA
**Above the fold**: Yes

- **Headline**: [Benefit-focused, 6-12 words]
- **Subheadline**: [Expand on headline, address who it's for]
- **Primary CTA**: [Button text + destination]
- **Supporting Visual**: [Description of hero image/video concept]
- **Layout Notes**: [Visual hierarchy guidance]

### [Section Name]

**Purpose**: [Why this section exists]
**Above the fold**: [Yes/No]

- **Section Header**: [Text]
- **Body Content**: [Full copy]
- **Visual Elements**: [What imagery/icons support this]
- **Layout Notes**: [Guidance for designer]

[Continue for each section...]

## Implementation Notes

- **Above-the-fold priorities**: [What must be visible without scrolling]
- **Mobile considerations**: [Key adaptations for mobile]
- **Visual hierarchy**: [What draws the eye first, second, third]

Section Types

Use these section patterns as building blocks. Not all pages need all sections.

Hero: Opening section with headline, value prop, primary CTA. Always first.

Problem/Pain: Articulate the frustration or challenge the visitor faces. Use their language.

Solution/How It Works: Explain what the product does and how it delivers the outcome. 3 steps max if using a process format.

Benefits: Outcome-focused (not feature-focused). What changes for the customer?

Features: Specific capabilities. Only include if benefits alone aren't concrete enough.

Social Proof: Testimonials, logos, stats, case studies. Specificity beats quantity.

Objection Handling: Address top 1-2 hesitations directly. FAQ format works well.

Final CTA: Restate value prop, repeat primary action. Often mirrors hero messaging.

Copy Principles

Headlines: Lead with outcome, not feature. "Get X" beats "We offer Y".

Specificity: Numbers and details beat vague claims. "47% faster" beats "much faster".

Voice: Match audience sophistication. B2B enterprise ≠ consumer app.

Length: Say what needs saying, then stop. Every word earns its place.

CTAs: Action verb + outcome hint. "Start Free Trial" beats "Submit".

Output

Write complete spec to SPEC.md in project root with all section copy, layout notes, mobile considerations, and SEO elements. After writing, summarize what was created and highlight any assumptions made.