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name: marketing-campaign description: "Social media marketing and campaign planning toolkit. Create comprehensive marketing strategies, content calendars, influencer outreach plans, and platform-specific campaigns for software products and tech startups." allowed-tools: [Read, Write, Edit, Bash, WebFetch, WebSearch]

Marketing Campaign Planning

Overview

Marketing campaign planning is a systematic process for creating and executing social media strategies, content calendars, and influencer partnerships. This skill helps plan product launches, build brand awareness, and create engaging content across multiple platforms. Backed by real research and best practices from 2025 marketing frameworks.

When to Use This Skill

This skill should be used when:

• Planning a software product launch campaign
• Creating social media strategy for a tech startup
• Developing content calendars and posting schedules
• Planning influencer partnerships and outreach
• Creating platform-specific content strategies
• Developing marketing budgets and KPI frameworks
• Building brand awareness campaigns

Visual Enhancement with Project Diagrams

When documenting marketing campaigns, always include visualizations.

Use the project-diagrams skill to generate:

• Campaign timeline diagrams
• Content calendar visualizations
• Funnel and conversion flow diagrams
• Platform strategy comparison charts
• Influencer tier pyramids
• Budget allocation pie charts

Copypython .claude/skills/project-diagrams/scripts/generate_schematic.py "diagram description" -o diagrams/output.png

Use the generate-image skill for:

• Social media post mockups
• Brand visual concepts
• Campaign creative examples

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Campaign Planning Framework

Campaign Components

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Phase 1: Strategy Foundation

Campaign Brief Template

Copy# Campaign Brief: [Campaign Name]

## Campaign Overview
- **Campaign Name**:
- **Product/Service**:
- **Campaign Duration**: [Start Date] - [End Date]
- **Budget**: $[Total Budget]

## Goals & Objectives
### Primary Goal
[One clear, measurable goal]

### SMART Objectives
1. **Specific**: [What exactly?]
2. **Measurable**: [Target metric: X% increase / X new followers]
3. **Achievable**: [Why is this realistic?]
4. **Relevant**: [How does this support business goals?]
5. **Time-bound**: [By when?]

## Target Audience

### Primary Persona
- **Name**: [Persona name]
- **Role/Title**: [Job title or demographic]
- **Pain Points**: [3-5 key challenges]
- **Goals**: [What they want to achieve]
- **Platforms**: [Where they spend time online]
- **Content Preferences**: [What content resonates]

### Secondary Persona
[Repeat structure]

## Key Messages
1. **Primary Message**: [Core value proposition]
2. **Supporting Message 1**: [Feature/benefit]
3. **Supporting Message 2**: [Differentiator]
4. **Call to Action**: [What you want them to do]

## Competitive Positioning
[Use competitive-analysis skill for detailed research]
- **Key Competitors**:
- **Our Differentiation**:
- **Market Gap We Fill**:

Audience Research Process

Use research-lookup to understand your audience:

1. Platform demographics

   • Where does your target audience spend time?
   • What content formats perform best per platform?

2. Competitor audience analysis

   • Who follows your competitors?
   • What content gets engagement?

3. Industry trends

   • What topics are trending in your space?
   • What hashtags are relevant?

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Phase 2: Content Calendar

Content Calendar Structure

Content Pillars (60-30-10 Rule)

Product Launch Timeline

Pre-Launch (4-6 weeks before)

• Week 1-2: Teaser content, building anticipation
• Week 3-4: Behind-the-scenes, sneak peeks
• Week 5-6: Countdown, influencer seeding

Launch Week

• Day -1: Final teaser, "coming tomorrow"
• Day 0: Launch announcement across all platforms
• Day 1-3: Feature highlights, tutorials
• Day 4-7: User testimonials, FAQs

Post-Launch (ongoing)

• Week 1-2: Customer stories, results
• Week 3-4: Tips and tricks content
• Ongoing: Community building, updates

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Phase 3: Platform Playbooks

LinkedIn Strategy

Best For: B2B, professional audience, thought leadership

Content Types:

Posting Times: Tuesday-Thursday, 7-8 AM or 12 PM (audience timezone)

LinkedIn Post Template:

Copy[Hook - Problem or Question] ← First line is crucial

[3-5 short paragraphs with insights]

• Bullet point 1
• Bullet point 2
• Bullet point 3

[CTA - Comment, Follow, or Visit]

#hashtag1 #hashtag2 #hashtag3

X/Twitter Strategy

Best For: Real-time engagement, tech community, announcements

Content Types:

Thread Template:

Copy1/ [Hook - Bold claim or question]

2/ [Context - Why this matters]

3/ [Point 1]

4/ [Point 2]

5/ [Point 3]

6/ [Summary + CTA]

Follow @handle for more [topic]

Instagram Strategy

Best For: Visual brands, younger audience, lifestyle content

Content Types:

Posting Times: Tuesday, Wednesday, Friday, 11 AM or 7-9 PM

TikTok Strategy

Best For: Gen Z, viral potential, authentic content

Content Types:

Best Practices:

• First 1-2 seconds must hook
• Use trending sounds
• Text overlays for silent viewing
• Post 1-3x daily for growth

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Phase 4: Influencer Strategy

Influencer Tier Framework

Influencer Selection Criteria

Research each potential influencer:

Outreach Template

CopySubject: Partnership Opportunity - [Your Brand] x [Creator Name]

Hi [Name],

I've been following your content on [platform] and loved your recent post about [specific post]. Your perspective on [topic] really resonates with our mission at [Brand].

We're launching [product/campaign] and think your audience would genuinely benefit from it. Here's what we're thinking:

**The Opportunity:**
- [Brief description of collaboration]
- [What they'd create/share]
- [Timeline]

**What We Offer:**
- [Compensation/product]
- [Creative freedom level]
- [Additional perks]

Would you be open to a quick call this week to explore this?

Best,
[Your name]
[Your role]

Collaboration Types

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Phase 5: Budget Framework

Budget Allocation (60-30-10)

Sample Budget Breakdown

$10,000 Monthly Budget:

CopyPaid Advertising:        $6,000 (60%)
├── LinkedIn Ads:        $2,000
├── Meta Ads:            $2,500
├── Twitter/X Ads:       $1,000
└── TikTok Ads:          $500

Content & Creators:      $3,000 (30%)
├── Influencer Posts:    $2,000
├── Graphic Design:      $500
└── Video Production:    $500

Tools & Analytics:       $1,000 (10%)
├── Scheduling Tool:     $300
├── Analytics Platform:  $400
└── AI Content Tools:    $300

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Phase 6: Metrics & KPIs

Key Metrics by Goal

Platform Benchmarks (2025)

Reporting Template

Copy# Weekly Marketing Report: [Date Range]

## Summary
- **Total Reach**: [X]
- **Total Engagement**: [X]
- **Top Performing Post**: [Link]
- **Follower Growth**: +[X]

## Platform Performance

### LinkedIn
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Impressions | | | |
| Engagement Rate | | | |
| Followers | | | |

### [Repeat for each platform]

## Top Content
1. [Post title/link] - [Engagement]
2. [Post title/link] - [Engagement]
3. [Post title/link] - [Engagement]

## Insights & Learnings
- [What worked]
- [What didn't work]
- [Adjustments for next week]

## Next Week Focus
- [Priority 1]
- [Priority 2]
- [Priority 3]

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Output Structure

When creating marketing campaign deliverables, organize outputs:

Copyplanning_outputs/[project]/
├── marketing/
│   ├── campaign_brief.md           # Strategy foundation
│   ├── content_calendar.md         # 30/60/90 day plan
│   ├── platform_strategies/
│   │   ├── linkedin_playbook.md
│   │   ├── twitter_playbook.md
│   │   ├── instagram_playbook.md
│   │   └── tiktok_playbook.md
│   ├── influencer_strategy.md      # Influencer framework
│   ├── influencer_list.csv         # Target influencers
│   ├── budget_breakdown.md         # Budget allocation
│   ├── kpi_dashboard.md            # Metrics tracking
│   └── content_templates/
│       ├── post_templates.md
│       └── outreach_templates.md
└── diagrams/
    ├── campaign_timeline.png
    ├── content_calendar_visual.png
    └── funnel_diagram.png

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Integration with Other Skills

This skill works best when combined with:

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Quick Start Checklist

When planning a marketing campaign, ensure:

• Campaign brief completed with SMART goals
• Target personas defined with platform preferences
• Competitive marketing analysis done
• Content calendar created (minimum 30 days)
• Platform playbooks customized for your brand
• Influencer list compiled with outreach templates
• Budget allocated across channels
• KPIs defined with tracking system
• Visual assets planned (diagrams, mockups)
• Launch timeline finalized

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Resources

• Hootsuite Social Media Strategy Template
• ClickUp Tech Startup Social Media Plan
• Sprout Social 30-Day Plan
• Zapier Social Media Strategy Guide 2025