---

name: technical-seo description: Implements Schema.org structured data for AndesRC articles. Adds ExercisePlan, HowTo, and FAQPage markup. Optimizes meta titles and descriptions. Use before publication. metadata: author: AndesRC version: "1.0"

Technical SEO

Purpose

Implement structured data, optimize meta tags, and ensure technical SEO compliance for maximum search visibility and AI Overview eligibility.

Meta Tag Optimization

Title Tag

• Length: 50-60 characters
• Format: [Primary Keyword] | [Benefit/Modifier] - Andes
• Example: Plan 10K Principiantes | 8 Semanas para tu Primera Carrera

Meta Description

• Length: 150-160 characters
• Format: [Primary keyword]. [Key benefit]. [Call to action].
• Example: Plan de entrenamiento 10K para principiantes. Programa de 8 semanas con progresión gradual. ¡Descarga gratis y empieza hoy!

Frontmatter Checklist

Copy---
title: "Plan 10K Principiantes: Guía Completa 2025"  # 50-60 chars
description: "Plan de entrenamiento 10K para principiantes. 8 semanas de progresión gradual con consejos de nutrición. ¡Empieza hoy!"  # 150-160 chars
canonical: /es/blog/plan-10k-principiantes  # Full path
hreflang:
  es: /es/blog/plan-10k-principiantes
  en: /blog/10k-training-plan-beginners
---

Schema.org Structured Data

ExercisePlan (Training Plans)

Copy{
  "@context": "https://schema.org",
  "@type": "ExercisePlan",
  "name": "Plan de Entrenamiento 10K para Principiantes - AndesRC",
  "description": "Programa de 12 semanas diseñado para corredores novatos en CDMX, con énfasis en prevención de lesiones y adaptación a la altura.",
  "exerciseType": "Running",
  "activityDuration": "P12W",
  "activityFrequency": "3 days per week",
  "intensity": "Beginner",
  "audience": {
    "@type": "PeopleAudience",
    "audienceType": "Corredores principiantes",
    "geographicArea": {
      "@type": "Place",
      "name": "Mexico"
    }
  },
  "isAccessibleForFree": "True",
  "provider": {
    "@type": "Organization",
    "name": "AndesRC",
    "url": "https://andesrunners.com"
  }
}

HowTo (Tutorials)

Copy{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "Cómo realizar un calentamiento dinámico para correr",
  "description": "Guía paso a paso para calentar correctamente antes de correr.",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Caminata activa",
      "text": "Camina 2-3 minutos a paso ligero para elevar la temperatura corporal."
    },
    {
      "@type": "HowToStep",
      "name": "Rodillas altas",
      "text": "Realiza 20 repeticiones de rodillas altas alternando piernas."
    }
  ]
}

FAQPage (BOFU/Sales Pages)

Copy{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "¿Es un bot o una persona real?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Tu coach de AndesRC es una persona real apoyada por IA. Recibes respuestas rápidas gracias a la tecnología, pero siempre hay un humano supervisando tu progreso y ajustando tu plan."
      }
    },
    {
      "@type": "Question",
      "name": "¿Puedo cancelar cuando quiera?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Sí, puedes cancelar en cualquier momento directamente desde WhatsApp. Sin compromisos, sin penalizaciones."
      }
    }
  ]
}

Internal Linking

Requirements

• Minimum 2-3 internal links per article
• Link from satellite → pillar page
• Cross-link between related clusters

Link Placement Strategy

1. In introduction: Link to pillar page
2. In body: Link to related satellite articles
3. In conclusion: Link to CTA (pricing, WhatsApp)

Technical Checklist

• Meta title: 50-60 characters with primary keyword
• Meta description: 150-160 characters with CTA
• H1 matches title, contains primary keyword
• Schema.org JSON-LD added (ExercisePlan/HowTo/FAQPage as appropriate)
• Canonical URL set correctly
• Hreflang tags for bilingual content
• 2-3 internal links included
• Images have descriptive alt text with keywords
• URL slug is clean and keyword-rich

Output

The article markdown with:

1. Optimized frontmatter
2. Schema.org JSON-LD script block
3. Internal links verified