---

name: referral-program-designer description: | Design referral programs for newsletter growth. Use when: (1) Creating a new referral program, (2) Choosing referral rewards, (3) Writing referral copy in Spanish, (4) Planning referral program launch. Produces complete program specs with copy templates.

Referral Program Designer

Design referral programs for tacosdedatos.

Context: /agents/shared/tacosdedatos-growth-playbook.md — No referral program exists yet. 87% organic growth suggests untapped potential.

Modern Strategy (2024-2025)

Old model (less effective): Milestone tiers (3→stickers, 5→shirt, 10→content)

• Problem: Few people refer 5+ people, most earn nothing

New model (recommended): Single referral for digital reward

• 1 referral → Immediate digital product
• Lower barrier, zero marginal cost, captures 1-2 referral majority

Good Reward Criteria

Copy□ Easy to consume (<10 minutes)
□ Immediately actionable
□ Related to tacosdedatos content
□ Exclusive (not available elsewhere)
□ High perceived value, low production cost

Reward Ideas for tacosdedatos

Newsletter Copy (Spanish)

Copy## Comparte tacosdedatos

¿Te gusta lo que lees? Compártelo con alguien que le pueda servir.

Con solo 1 referido, te envío [REWARD] que no conseguirás
en ningún otro lado.

📧 Tu enlace único: [REFERRAL_LINK]
📊 Tus referidos: [COUNT]

Output Format

Copy# Referral Program Design

## Summary
- **Reward**: [Name]
- **Trigger**: 1 referral
- **Delivery**: Automatic via email
- **Platform**: [Substack native / SparkLoop]

## Reward Details
[What it is, production time, perceived value]

## Copy
[Newsletter section, launch email, thank you email]

## Launch Plan
[Week 1-4 actions]