---

name: content-refresh description: | Update existing articles with new information, fix outdated content, and republish for renewed reach. Use when content is 6+ months old, tools/libraries have updated, or there's new information to add. Maintains SEO value while providing fresh value to readers.

Content Refresh

Breathe new life into existing content without starting from scratch.

When to Use This Skill

Refresh content when:

• Age: Article is 6+ months old
• Outdated info: Tools, versions, or best practices have changed
• New developments: Something significant happened in the topic area
• Performance dip: Traffic declining on previously popular content
• SEO opportunity: Keyword rankings dropping, competitors publishing

Not for:

• Content that needs complete rewrite (use tacosdedatos-pipeline)
• Evergreen content still performing well (leave it alone)
• Content on deprecated/dead topics (archive instead)

The Refresh Process

Copy┌─────────────────────────────────────────────────────────────┐
│                    CONTENT REFRESH                          │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│  PHASE 1: AUDIT                                             │
│  ┌─────────────┐                                            │
│  │ Select      │ → Analyze → Score → [DECISION]            │
│  │ Content     │   current   refresh  Refresh / Archive /  │
│  └─────────────┘   state     need     Leave                 │
│                                                             │
│  PHASE 2: RESEARCH                                          │
│  ┌─────────────┐                                            │
│  │ What's New? │ → Gather → Identify gaps                  │
│  └─────────────┘   updates                                  │
│                                                             │
│  PHASE 3: UPDATE                                            │
│  ┌─────────────┐    ┌─────────────┐    ┌─────────────┐     │
│  │ Fix Outdated│ → │ Add New     │ → │ Update SEO  │      │
│  │ Information │   │ Content     │   │ Metadata    │      │
│  └─────────────┘    └─────────────┘    └─────────────┘     │
│                                                             │
│  PHASE 4: REPUBLISH                                         │
│  ┌─────────────┐                                            │
│  │ Update Date │ → Social promotion → Track performance    │
│  └─────────────┘                                            │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Phase 1: Content Audit

Audit Checklist

For each piece of content, evaluate:

Copy## Content Audit: [Article Title]

**URL**: [link]
**Published**: [date]
**Last updated**: [date]
**Age**: [X months]

### Performance Metrics
- Monthly views (current): [X]
- Monthly views (peak): [X]
- Trend: [↑ Growing / → Stable / ↓ Declining]
- Top keywords: [list]
- Keyword rankings: [positions]

### Content Health

| Aspect | Status | Notes |
|--------|--------|-------|
| Code examples | ✅/⚠️/❌ | [Still work? Current syntax?] |
| Tool versions | ✅/⚠️/❌ | [Current versions mentioned?] |
| Links | ✅/⚠️/❌ | [Any broken links?] |
| Screenshots | ✅/⚠️/❌ | [UI still looks like this?] |
| Best practices | ✅/⚠️/❌ | [Still recommended approach?] |
| Statistics/data | ✅/⚠️/❌ | [Numbers still accurate?] |

### Refresh Score

| Factor | Score (1-5) | Weight | Weighted |
|--------|-------------|--------|----------|
| Outdated content | [X] | 30% | [X] |
| Traffic potential | [X] | 25% | [X] |
| Update effort | [X] | 20% | [X] |
| Strategic value | [X] | 15% | [X] |
| Competition | [X] | 10% | [X] |
| **Total** | | | **[X]/5** |

### Decision

- [ ] **Refresh** (Score > 3.5): Worth updating
- [ ] **Minor update** (Score 2.5-3.5): Quick fixes only
- [ ] **Archive** (Score < 2.5): Mark as outdated or remove
- [ ] **Leave** (Content still accurate): No action needed

Batch Audit Template

For auditing multiple articles:

Copy# Content Audit: [Month Year]

## Summary
- Articles audited: [X]
- Needs refresh: [X]
- Minor updates: [X]
- Archive candidates: [X]
- No action: [X]

## Refresh Queue (Priority Order)

| Article | Age | Score | Effort | Priority |
|---------|-----|-------|--------|----------|
| [Title] | Xmo | X.X | S/M/L | 🔴 High |
| [Title] | Xmo | X.X | S/M/L | 🟡 Medium |
| [Title] | Xmo | X.X | S/M/L | 🟢 Low |

## Archive Candidates

| Article | Reason |
|---------|--------|
| [Title] | [Topic deprecated / No longer relevant] |

Phase 2: Research Updates

What to Research

CopyFor the article topic, find:

1. VERSION UPDATES
   - Current versions of tools/libraries mentioned
   - New features added since publication
   - Deprecations or breaking changes

2. NEW DEVELOPMENTS
   - Recent news in this topic area
   - New tools that should be mentioned
   - Changed best practices

3. COMMUNITY FEEDBACK
   - Comments on original article
   - Questions people ask about this topic
   - Common misconceptions to address

4. COMPETITOR CONTENT
   - What have others published since?
   - What angles are they covering?
   - Gaps we can fill

Research Output

Copy## Research: [Article Title]

### Version Updates

| Tool/Library | Article Version | Current Version | Breaking Changes? |
|--------------|-----------------|-----------------|-------------------|
| [Name] | X.X | Y.Y | Yes/No |

### New Developments

1. **[Development 1]**
   - What: [Description]
   - Impact: [How it affects the article]
   - Action: [What to update]

2. **[Development 2]**
   ...

### Community Questions (to address)

- [Question 1]
- [Question 2]

### Competitor Content

| Competitor | What they cover | Our opportunity |
|------------|-----------------|-----------------|
| [URL] | [Summary] | [Gap we can fill] |

Phase 3: Update Content

Update Types

Update Checklist

Copy## Updates Made: [Article Title]

### Content Updates

- [ ] Fixed outdated information:
  - [Specific fix 1]
  - [Specific fix 2]

- [ ] Added new content:
  - [New section/paragraph 1]
  - [New section/paragraph 2]

- [ ] Updated code examples:
  - [Code block 1]: [What changed]
  - [Code block 2]: [What changed]

- [ ] Fixed/updated links:
  - [Old link] → [New link]

- [ ] Updated screenshots:
  - [Screenshot 1]: [What changed]

### SEO Updates

- [ ] Updated title tag (if needed)
- [ ] Updated meta description
- [ ] Added new keywords: [list]
- [ ] Updated internal links
- [ ] Checked/added schema markup

### Quality Check

- [ ] Read through entire updated article
- [ ] All code examples tested
- [ ] Voice still authentic tacosdedatos
- [ ] No new AI-speak introduced
- [ ] Flows naturally with updates

Preserving SEO Value

DO:

• Keep the same URL
• Maintain core content structure
• Update the publish date (shows freshness)
• Add "Updated: [Date]" note at top
• Keep successful keywords

DON'T:

• Change the URL
• Remove content that ranks well
• Completely restructure without reason
• Delete sections that get traffic
• Over-optimize for new keywords

Update Note Template

Add at the top of refreshed articles:

Copy> **Actualizado en [Month Year]**: Este artículo fue actualizado para incluir
> [brief description of what's new]. La versión original fue publicada en [original date].

Phase 4: Republish

Republish Checklist

Copy## Republish: [Article Title]

### Pre-Publish

- [ ] All updates complete
- [ ] SEO metadata updated
- [ ] "Updated" note added
- [ ] Publish date updated
- [ ] Old comments preserved (if applicable)

### Publish

- [ ] Article republished
- [ ] Sitemap updated (automatic usually)
- [ ] Google Search Console: Request reindex

### Promotion

- [ ] Social posts created (use `content-to-social`)
- [ ] Newsletter mention planned
- [ ] Internal links from other articles checked

### Tracking

- [ ] Set reminder to check performance in 2 weeks
- [ ] Note baseline metrics for comparison

Social Promotion for Refreshed Content

Frame refreshed content appropriately:

Copy❌ Don't: "Check out my article about X!"
   (Feels like you're recycling old content)

✅ Do: "Actualicé mi guía sobre X con [new thing].
        Si la leíste antes, hay cosas nuevas que te van a interesar:"
   (Transparency + value proposition)

Refresh Calendar

Suggested cadence:

Annual Refresh Schedule

Copy# Content Refresh Calendar 2026

## Q1 (Jan-Mar)
- [ ] Audit all content from 2024
- [ ] Refresh top 5 tutorials
- [ ] Archive deprecated content

## Q2 (Apr-Jun)
- [ ] Refresh Python/Pandas content (version updates)
- [ ] Update tool comparison articles

## Q3 (Jul-Sep)
- [ ] Refresh beginner content
- [ ] Update "getting started" guides

## Q4 (Oct-Dec)
- [ ] Annual roundup/review articles
- [ ] Prepare pillar content for next year

Metrics to Track

Before/After Comparison

Copy## Refresh Results: [Article Title]

| Metric | Before | After (2 weeks) | After (1 month) |
|--------|--------|-----------------|-----------------|
| Monthly views | X | X | X |
| Avg. time on page | X | X | X |
| Bounce rate | X% | X% | X% |
| Keyword rankings | X | X | X |
| Social shares | X | X | X |

### Assessment
- **ROI**: [Worth it / Marginal / Not worth it]
- **Learnings**: [What worked, what didn't]

Integration with Pipeline

Copytrend-monitor
    ↓
[Identifies topics to refresh]
    ↓
content-refresh (this skill)
    ↓
[Updated article]
    ↓
content-to-social
    ↓
[Promotion of refreshed content]

Related Skills

• tacosdedatos-editor — Quality review for updates
• tacosdedatos-seo — SEO optimization
• content-to-social — Promotion after refresh
• trend-monitor — Identifies refresh opportunities