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name: app-store-review description: App Store Review Guidelines compliance - rejection prevention, safety, performance, business, design, legal requirements. Triggers on rejection, guidelines, compliance, submission.

App Store Review Guidelines

Top Rejections

1. Safety

1.1 Objectionable Content: No offensive content. UGC requires moderation.

1.2 User-Generated Content (required): Content filter, block/report users, developer contact, hide objectionable content.

1.3 Kids Category: No external links, no behavioral ads, parental gate for purchases, COPPA compliance.

2. Performance

2.1 App Completeness (~40% rejections):

• No crashes on launch
• All features functional
• No placeholder content
• Demo account for reviewers
• Backend operational

2.3 Accurate Metadata: Screenshots match app, description accurate, no competitor names.

2.5 SDK Requirements (2025): iOS 18 SDK, tvOS 18 SDK, watchOS 11 SDK, visionOS 2 SDK.

Copy<!-- Info.plist capabilities -->
<key>UIRequiredDeviceCapabilities</key>
<array><string>arm64</string></array>

3. Business

3.1.1 In-App Purchase Required for digital content, subscriptions, game currency, unlocking features.

Copy// Correct: StoreKit
Product.products(for: ["premium_subscription"])

// Wrong: External payment
URL(string: "https://mysite.com/buy")  // Rejected!

// Required: Restore purchases button
Button("Restore Purchases") { Task { try await AppStore.sync() } }

// Required: Subscription management link
UIApplication.shared.open(URL(string: "https://apps.apple.com/account/subscriptions")!)

4. Design

4.2 Minimum Functionality: Must provide value, no web-view-only wrappers.

4.5 Apple Sites: Don't simulate system UI, no fake alerts.

CopyAlert(title: "iOS System")  // Rejected!
Alert(title: "Game Name")   // Good

5. Legal

5.1.1 Data Collection: Privacy Nutrition Labels required. Declare all data, explain usage, link privacy policy.

Copyimport AppTrackingTransparency
ATTrackingManager.requestTrackingAuthorization { status in }

5.2 IP: Own or license all content, proper attribution.

5.3 Gambling: Real-money requires licenses, simulated (coins) allowed with age gate.

tvOS Specific

• All interactive elements focusable with clear indicators
• Siri Remote as primary controller
• MFi controller optional with consistent mapping
• Use TVServices for TV provider auth

Submission Checklist

App Info: Name ≤30 chars unique, subtitle, privacy/support URLs work.

Media: Screenshots 1920x1080 showing actual app, no device frames.

Review Info: Demo account if login required, notes for special features.

Legal: Age rating complete, export compliance, privacy labels accurate.

Common Mistakes

Copy// Crashes
let user = currentUser!  // Bad
guard let user = currentUser else { showLoginScreen(); return }  // Good

// Privacy
<key>NSCameraUsageDescription</key>
<string>Used for profile photos</string>

// URLs
let privacyURL = "http://localhost:3000/privacy"  // Bad
let privacyURL = "https://myapp.com/privacy"  // Good

Rejection Response

If rejected:

1. Read reason carefully
2. Fix specific issue
3. Reply in Resolution Center with details
4. Provide demo account/additional context
5. Request phone call if needed
6. Appeal to App Review Board as last resort

Age Rating

MCP Integration

Context7: /websites/developer_apple - Search "App Store Review Guidelines", "rejection"

Serena: search_for_pattern "NSUserTrackingUsageDescription" - Find privacy declarations