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name: no-bluff-seo-skill description: Enforce the No-Bluff SEO/GEO protocol using DataForSEO and SEMRush. Use when generating or modifying any SEO-related copy, claims, or structured data for Synthex or client sites. allowed-tools: Read, Write, Search

No-Bluff SEO Skill

Purpose

Ensure every SEO/GEO claim Synthex makes is:

• Verifiable via search/SEO APIs
• Tagged with a confidence score
• Clearly separated between fact, forecast, and opinion

Data Sources

• DataForSEO API
• SEMRush API
• Internal seo_providers and related tables

Actions

1. Fetch and cross-check keyword metrics.
2. Validate positioning statements against real data.
3. Attach source, metric_type, and confidence_score to generated SEO insights.
4. Update or generate structured data (JSON-LD) where needed.

When to Use

• Creating landing page copy
• Building comparison pages
• Generating audit reports
• Enriching client reports in the managed services engine

No-Bluff Protocol Rules

Rule 1: Source Everything

Every claim must have a source:

• SEMRush data
• DataForSEO data
• Google Search Console
• Ahrefs data
• Direct citation

Rule 2: Confidence Scoring

All metrics must have confidence:

• high (90%+): Direct measurement
• medium (70-89%): Derived/calculated
• low (50-69%): Estimated/projected
• uncertain (<50%): Flagged for review

Rule 3: No Vanity Metrics

Reject:

• "We're #1 in the industry"
• "Top-rated by customers"
• "Best-in-class solution"

Accept only:

• Specific, measurable claims
• Dated statistics
• Verifiable rankings

Rule 4: Audit Trail

Every SEO action must be logged:

• What was checked
• What data was found
• What changes were made
• When and by whom

Structured Data Requirements

• JSON-LD for all product pages
• LocalBusiness schema for service businesses
• Article schema for blog posts
• FAQ schema for common questions
• Review schema (only with real reviews)