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name: referral description: Referral systems - referral programs, viral loops. Use for referrals.

Referral Guideline

Tech Stack

• Analytics: PostHog
• Database: Neon (Postgres)
• ORM: Drizzle

Non-Negotiables

• Referral attribution must be accurate and auditable
• Rewards must be fraud-resistant (no self-referral, duplicate abuse)
• Terms must be clear and enforced consistently

Context

Referrals turn happy users into growth engines. But poorly designed referral programs create fraud opportunities and erode trust. The best referral programs feel generous, not gameable.

Driving Questions

• What would make users genuinely want to refer others?
• How do we prevent referral fraud without punishing legitimate users?
• Is referral attribution working correctly across all channels?
• What's the referral conversion rate and what affects it?
• Are referral rewards actually motivating behavior?