
growth-analytics-and-dashboard-management
by ShunsukeHayashi
ð€ First open-source, economically-governed, beginner-friendly autonomous development framework built on Issue-Driven Development | è¶ åå¿è ã§ã䜿ããèªåŸåéçºãã¬ãŒã ã¯ãŒã¯
SKILL.md
name: Growth Analytics and Dashboard Management description: KPI framework setup, dashboard design, cohort analysis, and data-driven decision making. Use when analyzing growth metrics, building KPI dashboards, or implementing analytics systems. allowed-tools: Read, Write, WebFetch, Bash
ð Growth Analytics and Dashboard Management
Version: 2.0.0 Last Updated: 2025-11-22 Priority: ââââ (P1 Level - Business) Purpose: KPIãã¬ãŒã ã¯ãŒã¯ãããã·ã¥ããŒãèšèšãããŒã¿ããªãã³æææ±ºå®
ð æŠèŠ
20以äžã®ã¡ããªã¯ã¹ã«ããKPIãã¬ãŒã ã¯ãŒã¯ãããã·ã¥ããŒãèšèšã ã³ããŒãåæãäºæž¬åæãéããã°ããŒã¹æ¯æŽãæäŸããŸãã
ð¯ P0: åŒã³åºãããªã¬ãŒ
| ããªã¬ãŒ | äŸ |
|---|---|
| ã¡ããªã¯ã¹åæ | "analyze our growth metrics" |
| CAC/LTV | "what's our CAC/LTV?" |
| ããã·ã¥ããŒã | "build a KPI dashboard" |
| ããŒã¿åæ | "data-driven decisions" |
| ã³ããŒã | "cohort analysis" |
ð§ P1: KPIã«ããŽãªäžèЧ
5ã«ããŽãªã»20+ã¡ããªã¯ã¹
| ã«ããŽãª | ã¡ããªã¯ã¹ | åªå 床 | 枬å®é »åºŠ |
|---|---|---|---|
| Acquisition | CAC, Traffic, Conversion | é« | 鱿¬¡ |
| Activation | Time-to-Value, Onboarding Rate | é« | 鱿¬¡ |
| Revenue | MRR, ARPU, LTV | é« | ææ¬¡ |
| Retention | Churn, NRR, DAU/MAU | é« | ææ¬¡ |
| Referral | NPS, Viral Coefficient | äž | ååæ |
ð P2: ããã·ã¥ããŒãèšèš
Dashboard Types
| Type | 察象 | æŽæ°é »åºŠ | ã¡ããªã¯ã¹æ° |
|---|---|---|---|
| Executive | çµå¶å±€ | 鱿¬¡ | 5-7 |
| Product | PM/éçº | æ¥æ¬¡ | 10-15 |
| Marketing | ããŒã± | æ¥æ¬¡ | 8-12 |
| Sales | å¶æ¥ | ãªã¢ã«ã¿ã€ã | 6-10 |
Pattern 1: Executive Dashboard
âââââââââââââââââââââââââââââââââââââââââââââââ
â Executive Dashboard â
âââââââââââââââ¬ââââââââââââââ¬ââââââââââââââââââ€
â MRR â Churn â NPS â
â Â¥XXXäž â 2.1% â 42 â
â â12% MoM â â0.3% â â5 pts â
âââââââââââââââŒââââââââââââââŒââââââââââââââââââ€
â CAC â LTV â LTV/CAC â
â Â¥8,500 â Â¥85,000 â 10.0x â
â â5% â â8% â â1.2x â
âââââââââââââââŽââââââââââââââŽââââââââââââââââââ
Pattern 2: Product Dashboard
Metrics:
- DAU/MAU (Stickiness)
- Feature Adoption Rate
- Time-in-App
- Error Rate
- Page Load Time
- User Journey Completion
â¡ P3: åæææ³
Cohort Analysis
| æ | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Jan | 100% | 65% | 52% | 48% |
| Feb | 100% | 68% | 55% | 51% |
| Mar | 100% | 72% | 58% | 54% |
è§£é: ãªãã³ã·ã§ã³æ¹åãã¬ã³ãïŒ+6% W4ïŒ
Funnel Analysis
Awareness : 10,000 (100%)
â
Interest : 3,000 (30%) â Drop: 70%
â
Evaluation : 1,200 (12%) â Drop: 60%
â
Trial : 600 (6%) â Drop: 50%
â
Purchase : 300 (3%) â Drop: 50%
æ¹åãã€ã³ã: InterestâEvaluation (60% drop)
A/B Testing Framework
| èŠçŽ | å 容 |
|---|---|
| 仮説 | ãCTAè²å€æŽã§+10% CVRã |
| ãµã³ãã«ãµã€ãº | 1,000 per variant |
| æé | 2é±é |
| æååºæº | p < 0.05, +5% CVR |
ð PDCA ãµã€ã¯ã«
4é±éã¹ããªã³ã
| é± | ãã§ãŒãº | ã¢ã¯ã·ã§ã³ |
|---|---|---|
| Week 1 | Plan | KPIèšå®ãä»®èª¬ç«æ¡ |
| Week 2 | Do | æœçå®è¡ãããŒã¿åé |
| Week 3 | Check | åæãçµæè©äŸ¡ |
| Week 4 | Act | æ¹åãæ¬¡ãµã€ã¯ã«æºå |
ð¡ïž äºæž¬åæ
Churn Prediction
ãªã¹ã¯ã¹ã³ã¢ =
ãã°ã€ã³é »åºŠäœäž à 0.3 +
æ©èœå©çšæžå° à 0.25 +
ãµããŒãåãåãã à 0.2 +
å¥ç޿޿°è¿æ¥ à 0.15 +
決æžå€±æå±¥æŽ à 0.1
| ã¹ã³ã¢ | ãªã¹ã¯ | ã¢ã¯ã·ã§ã³ |
|---|---|---|
| 0-30 | äœ | éåžžå¯Ÿå¿ |
| 31-60 | äž | ããã¢ã¯ãã£ãé£çµ¡ |
| 61-100 | é« | ç·æ¥ä»å ¥ |
Revenue Forecasting
äºæž¬MRR =
çŸåšMRR à (1 - Churn%) +
New MRR (ãªãŒã à CVR à ARPU) +
Expansion MRR (ã¢ããã»ã«å¯Ÿè±¡ à Rate)
â æååºæº
| ã¡ããªã¯ã¹ | ç®æš | æž¬å® |
|---|---|---|
| LTV/CAC | >3.0x | ææ¬¡ |
| Churn | <5% | ææ¬¡ |
| NPS | >40 | ååæ |
| DAU/MAU | >30% | 鱿¬¡ |
ð é¢é£Skills
- Market Research: åžå ŽããŒã¿åé
- Sales CRM: å¶æ¥ã¡ããªã¯ã¹
- Content Marketing: ããŒã±ãã£ã³ã°KPI
- Business Strategy: æŠç¥ç«æ¡ãšã®é£æº
ã¹ã³ã¢
ç·åã¹ã³ã¢
ãªããžããªã®åè³ªææšã«åºã¥ãè©äŸ¡
SKILL.mdãã¡ã€ã«ãå«ãŸããŠãã
ã©ã€ã»ã³ã¹ãèšå®ãããŠãã
100æå以äžã®èª¬æããã
GitHub Stars 100以äž
1ã¶æä»¥å ã«æŽæ°
10å以äžãã©ãŒã¯ãããŠãã
ãªãŒãã³Issueã50æªæº
ããã°ã©ãã³ã°èšèªãèšå®ãããŠãã
1ã€ä»¥äžã®ã¿ã°ãèšå®ãããŠãã
ã¬ãã¥ãŒ
ã¬ãã¥ãŒæ©èœã¯è¿æ¥å ¬éäºå®ã§ã

