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name: campaign-metrics version: 1.0.0 description: Cold email campaign KPIs, benchmarks, and diagnostic patterns

plugin: instantly updated: 2026-01-20

Campaign Metrics

Core KPIs

Primary Metrics

Secondary Metrics

Benchmark Reference

Industry Benchmarks by Vertical

Performance Tiers

CopyEXCELLENT (Top 10%)
  Open Rate: >50%
  Reply Rate: >10%
  Bounce Rate: <1%

GOOD (Top 25%)
  Open Rate: 40-50%
  Reply Rate: 5-10%
  Bounce Rate: 1-2%

AVERAGE (Middle 50%)
  Open Rate: 25-40%
  Reply Rate: 2-5%
  Bounce Rate: 2-5%

POOR (Bottom 25%)
  Open Rate: 15-25%
  Reply Rate: 1-2%
  Bounce Rate: 5-10%

CRITICAL (Bottom 10%)
  Open Rate: <15%
  Reply Rate: <1%
  Bounce Rate: >10%

Diagnostic Patterns

Pattern Matrix

Time-Based Analysis

Score Calculation

Campaign Health Score (0-100)

Copyhealth_score = (
    open_score * 0.25 +
    reply_score * 0.35 +
    deliverability_score * 0.25 +
    trend_score * 0.15
)

Component Calculations:

Copyopen_score = normalize(open_rate, min=0, max=60)
  60%+ open = 100 points
  40% open = 67 points
  20% open = 33 points
  0% open = 0 points

reply_score = normalize(reply_rate, min=0, max=15)
  15%+ reply = 100 points
  10% reply = 67 points
  5% reply = 33 points
  0% reply = 0 points

deliverability_score = 100 - (bounce_rate * 10)
  0% bounce = 100 points
  5% bounce = 50 points
  10% bounce = 0 points

trend_score = based on week-over-week change
  +10% improvement = 100 points
  Stable = 50 points
  -10% decline = 0 points

Score Interpretation